For me the end of buying anything Nike for my household and owning there stock was 2018. After their embracement of kaepernick and circus of marketing schemes that followed its no surprise what the outcome would be. Now Lululemon hired one of architects of all this as their CEO. They followed the nike playbook and are already suffering from it. Now their doubling down in a race to the bottom.
"Just weird..... Even if it means destroying everything."