Ask HN: If the models are so good, why doesn't OpenAI just start 100 companies?

617 points by ex-aws-dude 1 day ago

Title is a bit of an exaggeration but the question is more: if the frontier models are so good, why even sell them as your primary money maker?

Couldn't OpenAI or Anthropic make a lot more money by just starting companies themselves that leverage the models and building their own products?

Is selling tokens really the best strategy?

Especially with commodification and prices declining wouldn't that indicate there is more money to be made on the application-side of the models rather than the utility side

epsteingpt 20 hours ago

The sort of obvious answer is the same reason McKinsey hasn't taken over the Fortune 500 despite consulting and having deep knowledge of the operations of most of those companies.

AI is brains. Companies need arms and legs and relationships.

The reality is that employees are also mostly not entrepreneurs, same as consultants.

There are trillions of company ideas in those tokens, just like there are trillions of shots in the fans head watching the basketball players.

Takes years, patience, capital and the right mindset to get to the point to even take the shot.

  • api 20 hours ago

    I think this is true. I also suspect there’s aspects of human intelligence not yet replicated, but it’s not clear what those are yet.

    • rs999gti 14 hours ago

      It's the relationships. Most sales deals that bring in the money are still done face to face.

      I don't really know if you could do multimillion dollar deals on a web form.

  • moezd 20 hours ago

    Exactly. Factories will be built, but you will still need workers, project engineers, and actual architects. Automation is still not there yet, despite the elaborate harnesses of frontier models.

    • sevenzero 20 hours ago

      Given the primary goal and promise of all these AI vendors is to replace workers I think its hilarious that "you still need workers" is an argument. Wouldn't we have an abundance of workers soonish as all the replaced people could be retrained? Or is the truth that these models can't actually replace intellectual work?

      • saidnooneever 20 hours ago

        you forget that these replaced workers need to be working to be able to consume the produced goods. if they are all out of a job no one will buy anything and these companies wont get off the ground.

        • sevenzero 20 hours ago

          I am well aware, people need work, therefor my retrain argument. Unless companies also do not want to train workers, which is a huge issue already.

          • cudgy 19 hours ago

            Retrain for what?

            • smallmancontrov 19 hours ago

              Not asking smart questions about the corporate excuses, that's what. Back to the bread line with you!

            • sevenzero 17 hours ago

              Well the argument was "we still need workers" so surely there's something to train people for!

              • bluefirebrand 10 hours ago

                The argument was "people still need work to have an income" not "we still need workers"

      • dasil003 18 hours ago

        Is it surprising there’s a gap between their vision and reality? Obviously if all that comes to pass they’re hoping the societal implications get figured out to keep the pitchforks at bay.

        FWIW no I don’t believe models can replace intellectual work because intelligence is not purpose, and no other entity can tell us what we want. While AI has made building cheap and cutting through the noise even harder, it hasn’t made deciding what to be build any easier, and personally I felt that was already the bottleneck a decade ago (think bullshit jobs, App Store saturation, etc).

        Of course that’s just one perspective and I could be totally wrong. But given the situation it makes perfect sense for the big labs to stay focused on building the most valuable shovels in the world and leave the business risk and finding the money for the cash furnaces to others.

        • lenerdenator 17 hours ago

          > no other entity can tell us what we want

          That's the marketing department's job. At some point, there will be an attempt at modeling that, too.

          We live in a time and place where the only way you can truly profit is to cut costs. Selling more of the thing that you make or do to more people is harder because of population trends. Everything that can be modeled in AI and done by it, will be.

      • pigpop 18 hours ago

        If I open a restaurant that doesn't serve anything because "robot chefs and waiters will be here soon" then in a few months I won't have a restaurant or any money.

      • dsr_ 17 hours ago

        If every semi-plausible promise of the AI vendors could be believed, every job which converts conversations into binaries could be replaced.

        That's a large chunk of the software development industry, but practically nothing else.

        So they promise robots, but have remarkable difficulty with even the most limited domain autonomous robots: Amazon claims to have deployed over a million robots, but is still continuously hiring in their warehouses with requirements like these:

        Be 18 years or older

        Understand and follow instructions in the required language

        Lift up to 49 pounds

        Push utility carts up to 60 pounds

        Stand, walk, push, pull, squat, bend, and reach during shifts

        Use carts, dollies, hand trucks, and other gear to move items around

        Go up and down stairs (where applicable)

        Maybe Amazon shouldn't have built anti-Dalek defenses into their warehouses.

      • pixl97 17 hours ago

        We got interstates the day after we invented the ICE automobile, right?

        • sevenzero 16 hours ago

          Yall really dont see the issue about replacing workers step by step? We'll reach the point of a "saturated" job market which will cause people to fall into welfare programs. Those are saturated soon as well, so what are people going to do, if they have no food and no help? Doesn't take a genius to see the dystopic near future.

          Thinking our governments will solve the issues the AI vendors created ain't going to work.

          • warkdarrior 14 hours ago

            The only option is to invest in robots with machine guns, to provide security services to the ultrarich.

      • moezd 14 hours ago

        I'd like to imagine that a factory from 1880s looked a lot different than today, with IoT and robot arms and whatnot. Intellectual work will still be needed, always will. Just think about "computers" of the Space Race era. Their whole job was to sit down with a calculator and calculate the engineering approximations for an orbit that takes a rocket to the moon. Then they installed IBM monoliths and suddenly you needed a few computer scientists only, plus mechanics for overall maintenance of the machine and utilities. And noone ever stopped teaching electronics at all. In fact, that kick-started the Moore's law era.

        • asadotzler 13 hours ago

          So we wait 150 years for AI to get good?

          • moezd 11 hours ago

            Say you're Matthew Boulton in 1775 who partnered with James Watt when he started popularizing his imrpoved steam engine. Could you have predicted that in 2026 we will be discussing about him here, on the Internet, (probably) on a smartphone? Putting down a number is the wrong discussion imho.

  • alexsaintx 20 hours ago

    Best response I've ever seen to this. Well said.

  • fultonn 20 hours ago

    In addition to this, most of the VC funds investing in OpenAI do have industry vertical plays.

    The Firm is confederated.

  • cyanydeez 20 hours ago

    The pyramid needs a top!

  • ActionHank 20 hours ago

    Pretty weak take here tbh. If the promise of AI bore any fruit market forces would immediately shift customers to cheapest offering purely because the prices would be so much cheaper.

  • amelius 19 hours ago

    Same reason why Apple hasn't Sherlocked any applications sold for their platform!

    Oh wait.

  • amelius 19 hours ago

    McKinsey is just happy to rent out shovels.

    • hackyhacky 19 hours ago

      I have never heard anyone claim that McKinsey is a purveyor of quality shovels. My impression is that they're corporate parasites who contribute little of value.

      • DrMandalay 17 hours ago

        McKinsey and the others are good at selling solutions to a C-Suite that keep those jobs, because they're seen as the client, whole stripping out the workers who actually add value. The consulting does it's job, secures the decisions that protect the bosses, and in doing so often ruin the companies they're there to "help".

    • kugelblitz 19 hours ago

      Or build presentations for companies on how they could implement an automated digging system to increase efficiency.

  • amelius 19 hours ago

    The real answer is that modern businesses depend very strongly on who owns the portal to a business (gatekeeping), and who owns brands, etc.

  • cmiles8 19 hours ago

    Or the pesky fact that McKinsey has a long history of given terrible advice to companies that, if and when implemented, caused them much pain. So there’s little evidence McKinsey folks would actually be good at building and running businesses in most sectors.

    The former Starbucks CEO is a classic example. His infamous interview with Cramer on CNBC is the textbook of what it looks like when some McKinsey consultant gets actually put in charge. It was a total shitshow.

    Likely succeeded at pontificating to CEOs via PPT, but actually being CEO? Not so much.

    • kqr 19 hours ago

      > So there’s little evidence McKinsey folks would actually be good at building and running businesses in most sectors.

      Except there is! On average, McKinsey-lead businesses perform better: https://archive.is/HLA3s

      • cmiles8 19 hours ago

        The article cites no real evidence that stock price changes of a small group of companies had anything to do with where the CEO worked previously and the article’s suggested next read in the Economist article is “How McKinsey Lost It’s Edge” which goes against the very point you’re trying to make.

        It opens with the statement “As it nears 100, is the world’s most illustrious consultancy past its prime?” and cited poor performance associated with its advisors. So your “citation” isn’t really helping the point you’re trying to make.

    • albedoa 18 hours ago

      > The former Starbucks CEO is a classic example. His infamous interview with Cramer on CNBC is the textbook of what it looks like when some McKinsey consultant gets actually put in charge. It was a total shitshow.

      Do you have a link to the specific interview you mention? Google seemingly doesn't know of an infamous one.

    • dnautics 17 hours ago

      Maybe companies should hire McKinsey to know what NOT to do

      • bongofizzbuzz 16 hours ago

        Less wrong is a step towards more right.

    • insane_dreamer 14 hours ago

      Another case in point: Nike, which is now frantically trying to dig itself out of a massive hole created because they hired a bean-counting former CEO of Bain to be the CEO and made absolutely terrible decisions that demonstrated his lack of understanding of Nike's business and culture. (he got a golden parachute)

  • TZubiri 19 hours ago

    No, the model relies on human brains (at least initially some would argue). The idea is that a professional, say a physician, will bring their existing knowledge AND reputation. It's a partnership model, where the physician adds a secret sauce that distinguishes it from the rest of the otherwise commodity agents that have almost no distinguishing factor from baseline, the humans are the seed in the prng.

    Also the reputation is not minor, the human can take out loans, or take a withdrawal out from their social capital by telling people that they are AI enabled and selling AI to other (presumably) non-AI people.

    It's not all just GPUs and Tokens, it can't be, there needs to be some mixing with other resources in order to bake a value cake. While pure token cakes might be very yummy (for some consumers who like pure slop), by mixing GPUs with human brains, a wider space of yummy hybrid cakes can be explored, which even more consumers would enjoy (those who like partial slop).

    Even drug manufacturers need retailers who use their personal connections to gain trust, and who put their criminal record on the line.

  • globular-toast 19 hours ago

    > AI is brains. Companies need arms and legs and relationships.

    Do they? Haven't Google and others been proving that wrong for almost 30 years?

    • layer8 16 hours ago

      Someone needs to build and maintain the data centers.

    • rs999gti 14 hours ago

      Someone needs to go out and sell advertising and services. And when those things are sold, someone has to keep the subscriptions going and growing.

      Business is not just person to machine or machine to machine, a lot of it, even those of you that are in pure tech jobs has someone in the field selling to clients and keeping clients engaged.

    • gniv 13 hours ago

      Google has an army of salespeople.

  • neonnoodle 19 hours ago

    >AI is brains

    Is they though?

    • gimlichgu 16 hours ago

      dont question computer god!!

    • mohamedkoubaa 12 hours ago

      If AI is brains then investors are zombies

      • cwmoore 10 hours ago

        so… ok, you still can’t eat art right?

  • mehdizare 18 hours ago

    I don't think it's similar, McKinsey make money by offering non-sense presentation and helping managers justify their decisions

    • gffrd 18 hours ago

      Actually, that sounds quite similar.

      • naijaboiler 17 hours ago

        yup that what claude does too

        • wildzzz 15 hours ago

          True but at least Claude does the work for me too. It's going to build me whatever I want despite how correct of a choice it is.

    • LadyCailin 18 hours ago

      I think that’s the underlying criticism. If the enterprise is risky, speculative, or just straight up bullshit, then selling the shovels is the smartest move.

      • kregasaurusrex 17 hours ago

        They would most certainly save money by building said shovels out of paperclips!

    • ASalazarMX 9 hours ago

      And more important, AI companies are selling shovels, not gold.

      Others will buy the shovels to dig for gold, most will fail, but the shovels are already sold, and part of the profit will be used to make more shovels until the gold fever settles or dies.

      They would never shove the gold machine at you at every opportunity if it really created gold.

  • utopiah 17 hours ago

    McKinsey does not offer actual strategical advice, they offer scapegoats and insurance that when shits does hit the fan, the client will not be the one sent to prison.

    The glossy magazines read by C-suite is the slick marketing part, not the actual product.

    • chrisgd 17 hours ago

      I think their integration work and consulting is second to none. Companies don’t always know how to stack rank growth opps or M&A

      • pembrook 15 hours ago

        This is a tell you haven't interfaced with consulting firms much before.

        When you say [insert firm] is [good/bad] at [thing], what you're actually saying is:

        "The team of kids at the firm's Minneapolis office did a good job on this specific project."

        There is no special sauce or "process" that could consistently deliver that outcome given consulting firms are just hourly billing body shops with high turnover that rarely hire true subject matter experts (they don't pay well enough). They have no equity in the advice they hand out, they don't suffer consequences if they're wrong absent doing something illegal, so nothing is ever learned other than how to extract more projects from the next lazy corporate bureaucracy.

        It's wholly dependent on the kids who were staffed on the project and how insecure/eager they were for approval at the time.

        Average tenure at all professional services firms (doesn't matter if its consulting, advertising or accounting) isn't very long, and there's almost zero knowledge sharing between individual offices of the same firm since they are competing for billable hours. So generally it's a crapshoot every time.

        What you can consistently be sure of when hiring McKinsey, is that you are offloading responsibility for decision-making to a 3rd party fictional mirage of 'competence' that everyone pretends is real, so you can claim its not your fault if something goes wrong or is unpopular...and keep your cushy big company executive job.

        • wildzzz 15 hours ago

          Companies are almost always better off bringing in one experienced consultant that actually knows how to stand up the project and help hire the team to make it happen.

          We used to have a very experienced systems engineer that we'd contract whenever a chief engineer had an idea that gained traction with directors. The systems engineer would help layout the structure and timeline of the project, basically identifying how much money and the types of people we'd need. He'd stick around long enough to get the project to the final design review and then go do something else when we started building stuff. By that point, the PM is deeply involved and the team is cohesive and productive. Maybe it's just a coincidence but every big project we've tried to stand up without his help would struggle tremendously in the early stages.

          • pembrook 15 hours ago

            It sounds like you're agreeing with my point; good people do good work, the brand name on the invoice billing you for their time is irrelevant.

            That said, I would be highly skeptical of any 'very experienced systems engineer' who took a job at a glorified post-collegiate body shop like McKinsey. At least in the US, given all the opportunities available, it means something has gone horribly wrong (EU/ex-US might be different given it's a dead zone for tech).

        • chrisgd 13 hours ago

          I dont think your comment reflects what happens in board rooms and internally at large companies. I am paying for the senior partner to have conversations with me on how others before me have done this. The packaging of a PowerPoint is to be able to efficiently share that data with others in the firm.

          Is it smart for individuals to have conversations with others about their problems? This is that for CEOs and senior executives.

        • aleph_minus_one 11 hours ago

          > consulting firms [...] rarely hire true subject matter experts (they don't pay well enough).

          This may hold in the USA, but clearly not in Germany. If, as a subject matter expert, you do have the choice and can tolerate the high stress and high workload, big consulting firms typically pay much better.

          The reasons why true subject matter experts nevertheless often work somewhere else are different:

          - As I already mentioned: the consulting environment is very stressful and the workload is huge. This environment is rather not suitable if you have or plan to have a family.

          - Consulting companies typically want to hire employees who are smooth salesmen first and subject matter experts second. Many real experts on some topic often rather tend to be more opinionated and "rough around the edges". So they very often don't get hired.

          - Very often the daily job working at a consulting company is very different from the topics one is an expert in. Many subject matter experts prefer an environment where they can apply their skills better.

          - For many subject matter experts, the topic where they really excel in is very narrow and specialized and very different from the topics where a consulting companies can easily sell "experts" to the customer. So, many subject matter experts don't get hired because their topic of expertise is not easy to sell to customers and/or is too niche.

    • brookst 17 hours ago

      I’ve seen their proposals for things like new product lines and acquisitions. Are you saying those things don’t exist? Did they use to exist and they just stopped that line of business?

      • utopiah 17 hours ago

        They definitely exist and I'm actually quite convinced they are valuable... but it's a bit like calling Google a technology company because they sell millions Pixel phones and billions in GCP while >90% of their revenue is still advertisement (please don't quote me on the numbers they are surely incorrect, it's to illustrate the idea).

        I'm making a provocative shortcut.

        • compiler-guy 16 hours ago

          Yes, Google's money comes from advertising. But the company that invented, among many other things, map reduce, bigtable, and spanner, seems pretty much a technology company to me.

          Bigtable these days handles seven-billion requests per second over several exabytes of data. All developed in house.

          The others are similarly impressive.

          https://en.wikipedia.org/wiki/MapReduce https://en.wikipedia.org/wiki/Bigtable https://en.wikipedia.org/wiki/Spanner_(database)

          • utopiah 16 hours ago

            I'm not questioning what they invented, I'm highlighting their business model, how they actually make money.

            Total or Shell use a lot of state of the art technology to mine, they are still oil companies.

            • balarjin 15 hours ago

              Google is an information technology company. They build information technology, and use it to make money. This is in contrast to an ad agency that uses other people's software to sell ads. That company doesn't create technology.

              If an oil company creates new technology to extract oil, then they are (obviously) a technology company. If an oil company outsources all technology development, they are not.

            • brookst 11 hours ago

              Seems like a pointless semantic argument. Is SpaceX a telecom company, since that’s the bulk of their revenue? Does it matter? Do we have to decide every company is in one and only one category?

      • xinan 16 hours ago

        Those are simply what the clients wanted to do themselves but they needed someone else to be accountable for their stupid ideas, or to resolve an internal conflict. A good consultant company doesn’t actually provide consultancy, but they’re good at figuring out what the client wants and propose the exact same thing as the solution, so the client can take it to their boss and say “look, …”

    • linkregister 16 hours ago

      McKinsey has multiple consulting verticals, including mechanical engineering, design, employing real professionals for actual work in addition to their traditional business consulting and advising.

      I think this comment was just a popularist repetition of discourse from social media. In other words it's a "tiktok ahh take".

      • bagacrap 16 hours ago

        I know a lot of people who work or have worked at Accenture. Is that close enough to McKinsey and far enough from social media? Because I have come to a similar conclusion after many long conversations about how the sausage is made.

        GP is more cynical than I would have put it, but I think it's directionally correct; it's an easy way for the C-suite to demonstrate "due diligence" on any decision.

        • chasd00 15 hours ago

          Accenture and McKinsey are very different. You can't draw any conclusions about one from knowing the other.

          • pembrook 14 hours ago

            No they're not.

            McKinsey would like you to think otherwise of course. They paint a brand image of only doing high-end C-suite strategy work, but ultimately thats a vanishingly small part of the business. Their bread is buttered (just like Accenture) on labor heavy implementation gigs.

            Fundamentally, the business of billing out human hours is the same, as are the the incentives. Doesn't matter if its a strategy consulting firm in NYC or an advertising agency in Nepal.

            They will all inflate scope, inflate titles/rates, hire mostly cheap new grads, and slowroll-and-expand any engagement.

            And they will all take ANY work you give them, regardless of in-house expertise (which they rarely have, given the goal is to pay employees as little as possible to capture margin).

            The advertising agency in Nepal will claim to offer strategy consulting to your C-suite, just as McKinsey NYC will happily churn out a powerpoint deck about advertising in Nepal if you're willing to pay them.

            Hence why professional services firms all trade at low multiples. It's an undifferentiated commodity business of re-selling human labor in project-based chunks.

            • multisport 14 hours ago

              Palantir is a professional services firm, at trades very high,

              • pembrook 14 hours ago

                Their valuation comes from the Saas side of the business.

                In fact, the bear case on Palantir is always that it's actually a consulting firm masquerading as a Saas firm.

                • munk-a 12 hours ago

                  I think it's fair to say that a large portion of their valuation comes from their political ties lending an air of invincibility. If Palantir came under scrutiny it's guaranteed that neither JD Vance nor anyone else Thiel could mobilize would remain silent and let it happen.

                • sailfast 10 hours ago

                  They ARE a consulting firm masquerading as SaaS.

                  They happen to have a SaaS product, but you cannot use it without paying up front for huge amounts of pro services. The SaaS product doesn’t work on its own. This isn’t necessarily bad, but it’s not magic software either.

                • antonvs 7 hours ago

                  They’re not consultants, they’re forward deployed engineers!!

        • biggoodwolf 15 hours ago

          It's the same. Source: know people on both sides, hiring the engagement or providing it. Mickey, BCG, Bain, Accenture etc...

        • wolvoleo 11 hours ago

          I've never heard of McKinsey (I'm not in the US though) but we have a lot of Accenture consultants running around at work. They're generally a waste of space, just like the Deloitte ones we have too.

        • satnhak 10 hours ago

          From my limited experience of working with McKinsey people, I would describe it as a Fortune 500 C-Suite incubator. The hire smart people, they are very well connected and the goal is to rise the ranks and get a CEO position in a multinational. I was told by a very senior ex-McKinsey consultant that their main role is to get people promoted (regional CEO to central board for example). The projects are essentially a vehicle for an individual to move up. Their network is phenomenal. I wasn't very impressed with what i saw productivity wise, but they are polished and the point is not to impress the lower downs.

          Accenture are mostly a bunch of low level talentless grunts. There are a lot of them. If you're hiring Accenture then you are in trouble in more ways than one.

        • sailfast 10 hours ago

          McKinsey and Accenture are not the same. Brand-wise that’s Ferrari vs. Lexus.

          • SgtBastard 5 minutes ago

            Lexus has the quality of Toyota behind it, so the analogy doesn’t quite hold.

            What has the veneer of sophistication but is actually garbage quality…

            Ferrari vs Alfa Romeo, perhaps?

      • noahlt 15 hours ago

        In fairness, this take long predates social media. But you're right that it's exactly the sort of midwit take that gets repeated, whether on social media or by word of mouth.

        • CPLX 15 hours ago

          Does that make it incorrect?

        • gopher_space 14 hours ago

          The midwit take in this day and age is assuming you need an adversarial relationship with labor. The problem with McKinsey et al is their point of view.

      • sosull 15 hours ago

        Personal experience: they get fifty bodies on a two-person job. The work is fine, but not good enough to learn from. Which actually makes sense if you think of their company as a machine that can adapt to whatever problem.

        • Karrot_Kream 14 hours ago

          It's the old handyman vs specialized contractor tradeoff (well really it's a tale as old as time; specialists are much more expensive so you want to minimize their use (see healthcare, legal professionals, etc, etc.)) A plumber is a better plumber than your handyman, a cabinetmaker is a better carpenter than your handyman; your handyman changes 1/3 per hour and is available much more frequently. You make the decision who you want to call based on a multitude of factors.

          • SoftTalker 12 hours ago

            And the added wrinkle is that you need some expertise yourself to make the decision on who to call. That's why lots of people call electricians to change a wall switch or plumbers to install a new faucet. They end up paying 3x what they needed to because they didn't know a handyman can do those jobs very well, and the electricians and plumbers really don't even want those jobs.

            • codebje 11 hours ago

              I call an electrician to change a wall switch since an unlicensed handyman making a mistake that starts an electrical fire voids my home insurance.

              Plumbing is fractionally less regulated where I am and I am allowed to change my own taps washers, but a whole tap assembly falls under similar issues as a power switch.

              • rrr_oh_man 10 hours ago

                You can also start a fire by letting your pan get too hot, but nonetheless you make your own eggs.

                • fph 10 hours ago

                  Because that doesn't void your home insurance, as GP wrote.

      • class3shock 10 hours ago

        Who do you think knows the most about a business? The experts at the leading companies in that business? Or McKinsey? Assuming the sane answer is the experts at the company, why is McKinsey being hired?

      • potamic 4 hours ago

        How big are those verticals? When it comes to management consulting, they enjoy the Big 3 fame, but you don't hear much of them outside of that.

    • biggoodwolf 15 hours ago

      As someone who knows folks that have brought McKinsey in to banks and other companies. This is pretty much the reasoning, not quite for illegality, but say you want to derail another exec's project or put a seal of approval on yours? You bring them in to say what you want said

      • cowlevel 11 hours ago

        Why does the other exec fall for it?

        • SturgeonsLaw 11 hours ago

          They likely understand full well what's happening, but it raises the cost of failure

          "So the third party consultant warned against it, you did it anyway, and it caused these problems?"

  • pessimizer 17 hours ago

    > AI is brains. Companies need arms and legs and relationships.

    This is silly, these companies are owned and run by some of the most connected and powerful people on the planet, who also own and run dozens of other companies that produce things.

    > The reality is that employees are also mostly not entrepreneurs, same as consultants.

    I don't even know what this means. They choose to hire who they choose to hire, and they can continue to hire as long as they wish. It's like saying that the reason I'm not a marathon runner is because I only own Oxfords and flip-flops, not running shoes.

    I have absolutely no idea how this could be the "sort of obvious answer." I'm surprised so many people thought it was worth a response. There's no answer here. Some of these sentences don't even make sense.

    • epsteingpt 16 hours ago

      thanks pessimizer.

      2 things: 1. Yes they are. Yet here we are not using WorldCoin despite its obvious utility. But backdooring every major software library in the world is pretty useful for governments. Too big to fail. But not an economic weapon, more like a cyber one.

      2. Employees and consultants don't have what it takes to start a business, that's why they become employees.

      Just take a second. I promise it makes sense. Many see the simple point I'm communicating.

      • viklove 14 hours ago

        The part you're not stating is that "what it takes" is (1) a safety net which allows you to take chances without risk, (2) access to capital to get your idea off the ground, and (3) connections to get your foot in the door.

        Employees have everything else they need -- intelligence and the ability to put in the hard work. The only reason they don't have the capital and connections is because the existing "entrepreneurs" gatekeep it to minimize their competition.

        • cwmoore 9 hours ago

          I don’t think paying customers are gatekept by entrepreneurs.

    • viklove 14 hours ago

      Brilliant comment. Companies (that are run by executives) hire employees, not entrepreneurs because they want servants, not competition.

      The landed elite will continue to defend the only moat they have -- capital and connections. They know they're not the smartest or hardest working people in the room, and if they start to recognize their employees as equals they'll quickly lose their position within their company and within society.

      For AI companies to cannibalize the rest of the market, wealthy investors/executives first need to admit that they don't have much to offer society. It'll take a long time for them to allow this to happen, lest their egos (and portfolios) take a hit.

  • i2km 17 hours ago

    Hmm wasn't Sam Altman one of the early proponents of single-person unicorns? He certainly believes it can be done

    • vostrocity 13 hours ago

      There have been stories like Medvi which did $400m in revenue last year with only a two person team and a bunch of contractors, but it is such a specific niche around arbitraging medical prescriptions, I don't think it could be done in-house at OpenAI without it being a huge distraction.

  • trallnag 16 hours ago

    There are IT consulting companies out there with several hundred thousand hand and feet at your disposal

  • winddude 13 hours ago

    "the same reason McKinsey hasn't taken over the Fortune 500" That's because what mckinsey does is produce jobs for ivy league grads, business majors, and frat members, that's it.

    OpenAi is also spinning up and acquiring companies. DeployCo, Orchestra Bio, io Products Inc.

    • cogman10 13 hours ago

      Most of what mckinsey actually does is justify companies in their most toxic actions. It isn't the CEO/Board deciding to lay off 30% of their employees, Mckinsey recommended it. Cutting corners and benefits wasn't the C level's ideas, it was mckinsey recommended alignment with industry standards for synergy.

      These elite consulting firms are all about being the fall guys for things that would cause employees to start talking about unionization. They also exist as a jobs program for the kids of very wealthy people.

  • lazide 13 hours ago

    AI isn’t brains. AI is statistically correlated simulation of brains.

    Those are very much not the same.

  • neosat 13 hours ago

    >> The sort of obvious answer is the same reason McKinsey hasn't taken over the Fortune 500

    Sorry, this is not even close to being an answer let alone an obvious answer. The main reason is because 'reality has a surprising amount of detail' (read the excellent blog post if you have). There is a huge difference between doing some analysis, framework, and outlining recommendations on a slide vs. generating business value in the real world. The real world is messy, a complex and dynamic adaptive system, with tons of details where small decisions add up.

    Put a feature team in a strong company / startup and put them up against a top consultant on a real world scenario to ship something and generate real world value/uusage and you will get the answer why.

    • rednb 12 hours ago

      This is exactly what OP was conveying, but in a more proverbial manner (ie. Companies need arms, legs and relationships).

    • caaqil 12 hours ago

      I am not sure you're disagreeing with the parent comment. Both your comments boil down to the same conclusion, and your "well actually, reality is so complex, more at 10" reply is just a rehash of the comment's main premise, ignoring the dramatic opening in the reply.

    • cortesoft 12 hours ago

      You say they aren't even close to being an answer, and then give basically the same answer...

      • epsteingpt 7 hours ago

        came back to write this response ;-)

  • bluegatty 13 hours ago

    The whole point of so-called AGI is to replace all of those things and it's what they've been touting since the start.

    It's a serious bit of hypocrisy posed by OpenAI here, and it's telling that the AI is much more limited that the narrative of 'AGI' would have us believe.

    OAI and Anthropic have massive budgets they should be able to expand, were AGI actually AGI.

    • measurablefunc 13 hours ago

      They need electricity & compute which are limited by the fact that we are living on a finite planet.

  • bradknowles 12 hours ago

    They learned the lesson that if you’re in a gold rush, you don’t ever want to be the ones who are doing the digging. You want to be the ones selling shovels.

    That’s especially true if it’s an artificial gold rush that you created yourself.

  • vayup 7 hours ago

    Agree with everything on your post. I have to say as a frontier lab employee, it hurts a little to be compared with McKinsey, even as an analogy. :-)

    • epsteingpt 7 hours ago

      You're absolutely right! It's not personal. Frontier Lab employees are incredible people - at least the dozens I know are! Undersigned - A Member of the Permanent Underclass.

  • bigstrat2003 1 hour ago

    The even more obvious (and correct) answer is: the models are in fact nowhere near as good as they claim.

CoolestBeans 1 day ago

1. They are starting to do it. Take a look at OpenAI's product portfolio, there's a galaxy of attempts at application.

2. Selling tokens via long running agents is the only thing that's provably working with respect to revenue growth.

3. They need revenue yesterday. Increases in borrowing rates means access to capital isn't what it was in the 10s. Their runway is much shorter than you would imagine.

4. Some of the decision makers at these companies believe AI will exhibit Jevons Paradox and that any decrease in price will result in induced demand.

5. The frontier models are still subject to the limitations of AI. They're not good at everything. Better to have someone else learn that on their dime rather than yours.

  • JacobAsmuth 1 day ago

    Is 4 correct or incorrect? What data do we have so far in this regard?

    • ACCount39 23 hours ago

      AI price-performance is improving rapidly. AI usage, whether in tokens used, in cash spent, or any of the above performance-adjusted, is curving upwards too.

      Causality is uncertain, but the "Jevons paradox" interpretation is certainly not contradicted by the available data. Anecdotes of per-employee AI spend rising, and multi-agent freerunning AI tasks becoming more common are also plentiful.

      Personally, I think that the "Jevons paradox" interpretation is basically correct. Humanity doesn't have a limited demand on intelligence - but humans are expensive, so it's supply-constrained. The cheaper intelligence gets, the more of it ends up used. As AI gets cheaper and more capable of substituting for human intelligence, usage will rise.

    • CoolestBeans 10 hours ago

      Unknown. AI usage went up exponentially this year but a lot of that was driven by access to frontier and near-frontier models and a shift to agents. Does that constitute a decrease in prices because $ per unit of intelligence (whatever that could mean) has gone down? Maybe.

      One issue is that token usage and revenue seem to be decoupling in real time. For Jevons paradox to be true, prices need to be going down but total spend on AI has to be going up. That's technically true right now but total usage is going way up while total spend is going up slightly. Another problem is that we may be witnessing the end of "tokenmaxxing" with Anthropic's revenue growth decelerating and OpenRouter's token volume plateauing. Two points of data do not make evidence but the possibility that AI usage is an S curve rather than exponential is live.

  • redanddead 1 day ago

    >3. They need revenue yesterday. Increases in borrowing rates means access to capital isn't what it was in the 10s

    This is a huge problem, why is it like this

    • georgemcbay 1 day ago

      > why is it like this

      In part it is like this because they've already borrowed so much.

      • nl 1 day ago

        They have borrowed almost nothing.

        Investment isn't debt.

        • timothyduong 1 day ago

          Isn't investment like a form of debt, or well obligation to make returns?

          If VC provide you funds, there is an expectation of returns, otherwise the board would vote you out.

          Yeah it's not a traditional loan from a bank, but it's not a 0% interest loan either.

          • nl 20 hours ago

            > Isn't investment like a form of debt, or well obligation to make returns?

            No.

            > If VC provide you funds, there is an expectation of returns, otherwise the board would vote you out.

            A person might get replaced as CEO but the company has no financial obligation to the investors.

            A loan means the company does.

            Legally they are dramatically different.

        • georgemcbay 1 day ago

          The duopoly AI labs haven't technically borrowed much, but a metric ass-ton of money has been borrowed by various other entities in service of them as infrastructure proxies.

          That's what is driving up the cost of debt and teetering some of these companies into junk status.

        • fwlr 1 day ago

          Investment isn’t debt, but investment and debt demand revenue in functionally identical ways, and OpenAI has taken an enormous amount of investment, so they are subject to broadly the same pressures as a hypothetical company that had borrowed lots, no?

          • nl 20 hours ago

            > investment and debt demand revenue in functionally identical ways

            No they don't.

            A company has legal obligation to pay loans at the agreed rates.

            There is legal obligation that defines rates of return beyond "acting in shareholder interest" (and OpenAI is a public benefit corporation so even this is reduced).

        • Tanjreeve 23 hours ago

          Exorbitant Cloud costs and spending 22 million to solve a 1 million dollar maths problem isn’t investment though.

          • fn-mote 21 hours ago

            Fake costs. The numbers reported are what they would have charged other companies for the tokens.

            • Tanjreeve 15 hours ago

              That’s 22 million of capacity foregone for a marketing stunt. Or they had more capacity than demand which seems odd for a product that’s allegedly in constant demand etc.

              There just isn’t a sane way to look at this as “investment”

        • alt227 22 hours ago

          So all those hundreds of billions of dollars investors ploughed into OpenAI was just a gift was it? No expectation of a return of any kind? What if that investment money was originally borrowed by the investors?

          • nl 20 hours ago

            If the money was borrowed it would have to be paid at an agreed rate.

            Because it's an investment it is risk capital. They won't be happy if they don't get a return but their return is part ownership in the company, not a legal contract giving an income stream.

          • demibabs 16 hours ago

            But OpenAI won’t have to pay them back regardless of how unhappy they are, because it’s not debt.

          • cortesoft 12 hours ago

            The difference between investment and debt is that debt has a senior claim and fixed returns. You can't be forced to sell from investments.

    • rsalus 1 day ago

      they've borrowed so much they're directly competing with national governments in capital markets.

      • nl 1 day ago

        OpenAI has hardly borrowed anything. They have a $4B revolving credit line but have hardly touched it. They haven't issued any bonds.

        Investment isn't debt.

        • bigyabai 1 day ago

          > Investment isn't debt.

          ...yet.

          • nojvek 1 day ago

            SoftBank is very leveraged with …… debt.

            One of the biggest AI investors.

            • bigyabai 1 day ago

              With investors like Softbank, who needs competition?

            • jacquesm 19 hours ago

              SoftBank has a terrible track record with respect to the success rate of their investments.

              • mbesto 19 hours ago

                This is objectively not true. Alibaba, DoorDash, ARM, Slack, etc. were all SoftBank deals. Alibaba alone is considered one of the highest ROI's in the history of investing.

                Does SoftBank have some absolute blunders on large bets? Totally. Do they make some super weird billion dollar bets? Absolutely. Can you scrutinize them for making some terribly and laughably large bets go to complete zero returns? Sure. But this would be like saying Michael Jordan had a "bad track record" for scoring points because he had games playing for the Wizards where he had like 5 or 10 pts in a game.

                • jacquesm 18 hours ago

                  Michael Jordan has skill.

                  When you can throw billions around for investments then on balance you will make a lot of money because you can take a lot of risk. But it does not say anything about any particular investment and if you look at the ratio of good bets to bad bets then SoftBank is terrible. That does not mean they won't make money or that they won't be able to keep doing this. Capital - especially at this level - begets more capital.

                  • mbesto 18 hours ago

                    > When you can throw billions around for investments then on balance you will make a lot of money because you can take a lot of risk.

                    How does this explain a $20M bet on Alibaba that netted $60B?

                    > if you look at the ratio of good bets to bad bets then SoftBank is terrible.

                    So does a16z, Sequioa, etc...

                    This is venture investing 101 - they have power law returns. Don't let your survivorship bias cloud your vision.

                    • bigyabai 15 hours ago

                      > How does this explain a $20M bet on Alibaba that netted $60B?

                      It's a 26-year-old investment. The advisors who suggested it are long gone from SoftBank, and the stake in Alibaba was sold to provide liquidity for bagholder investments like WeWork.

                      SoftBank was lucky, and now their luck is gone. Son had an investment in Nvidia that would have been worth $100+ billion, but sold it in 2019 for only $3.6 billion. Uber is struggling, Arm is a laughingstock of a business, their stake in OpenAI is comically overleveraged, and Softbank Vision Fund is one of the most heavily ridiculed and mocked international VC funds anywhere in the world.

                      We have to move past a decades-old bet, SoftBank's current state is not reminiscent of their prior investments.

                      • mbesto 9 hours ago

                        > The advisors who suggested it are long gone from SoftBank

                        You mean Masayoshi Son, the founder and CEO of SoftBank? lol wut.

                        https://economictimes.indiatimes.com/news/international/us/s...

                        > Softbank Vision Fund is one of the most heavily ridiculed and mocked international VC funds anywhere in the world.

                        Y'all need to stop reading TechCrunch headlines.

        • CoolestBeans 1 day ago

          The rates environment directly dictates what capital is available to OpenAI and at what terms. When potential investors can get x% virtually guaranteed, then they are less willing to give cash for equity to OpenAI.

        • MisterMunchkin 23 hours ago

          They owe people hundreds of billions, possibly even over a trillion. They've just been very clever in how they've structured it, so on paper they have low debt.

          • Tanjreeve 23 hours ago

            I think there’s some crossed wires here with the wider data centre build outs. OpenAI have their own flavours of sketchy behaviour but I’m not aware of them solely being on the hook for those amounts short of some weird accounting of Microsoft cloud costs onto them or something.

            • estearum 23 hours ago

              Don’t they have a fully committed preorder for like $500 billion in compute from Oracle starting in 2028? And Oracle is funding that buildout with junk debt?

              • chiph 21 hours ago

                Oracle is the one with the debt. OpenAI has an order/contract (promise) to someone else.

                Presumably there are penalties if OpenAI were to cancel that order (I am confident that Oracle's army of lawyers made sure to include that). That's the unmovable rock on OpenAI's books, not the data center.

              • fn-mote 21 hours ago

                > junk debt

                Not a useful term, here.

                AIUI, the building is funded by making the people who order it part owners in the new data center company. Not sure and I don’t care enough to find out; clarification welcome.

          • nl 20 hours ago

            "On paper low debt" actually means.... low debt.

        • rsalus 14 hours ago

          but the investment is increasingly _fueled_ by debt, regardless if OpenAI is the direct borrower. just look at the bond market. you think we'd be seeing these rates if corporate bonds weren't directly competing with government-issued bonds?

      • Tanjreeve 23 hours ago

        That’s mostly not the Frontier Labs. They’re definitely creating a lot of the demand but the people taking out those loans are Neoclouds and Big Tech (hence why Facebook + Google et al suddenly all have terrible cash flows after years of having more money than can be spent).

        AnthropenAI are the ones driving a lot of that infrastructure spending when they’re such big consumers of compute but they’re not the ones feeling the brunt of the infra spending. Although those costs will bubble up to them indirectly eventually.

        • aenis 22 hours ago

          Indirectly? They have contracted the capacity with the likes of Oracle, this is not 'debt' in accounting sense, but it is a financial commitment that will require either taking on debt, or getting more investors.

        • mike_hearn 18 hours ago

          But those clouds are taking out debts because they have 'hard' spending commitments from OpenAI and Anthropic, which start the day the clusters are energized (supposedly).

          So in effect the debt is backed by OpenAI/Ant's future revenue stream.

    • rayiner 1 day ago

      The 10s were totally fake due to ZIRP.

  • fennecbutt 1 day ago

    3 is biggest point imo.

    Openai haven't yet amortised their current investments into the space and nor have they stopped making new ones.

    I'm sure they'd be totally capable of bringing 1k new biz online but that's even more debt, and even more uncertainty.

    • discordance 22 hours ago

      To make point 3 happen fast, their army of Forward Deployed Engineers roam inside existing companies and build for the companies using the companies subscriptions.

      • le-mark 21 hours ago

        Is this a thing? Where can we learn more?

        • fn-mote 21 hours ago

          I believe the point is that every software engineer using AI is one of those “Forward Deployed Engineers”.

          Although the point would be equally valid if they were OpenAI consultants. (Imagine paying twice for the help: once for the consultant and once for the tokens.)

          • saidnooneever 20 hours ago

            Forward deployed engineers is a role at these companies actually openAI and misanthropic. to fix the shit their products cause at their clients.

        • dgellow 19 hours ago

          Yes it is a thing. You can read about it in their job portal or when you’re going through the interview process. It’s an actual role

      • saidnooneever 20 hours ago

        this point is not bad. i imagine this is the most viable option for them since those engineers build experience and knowledge. but they only build softwates.

  • lconnell962 1 day ago

    Some variation(s) of 5 is carrying a lot of weight. Need a person with an Idea. Need someone to refine their idea. Need someone to spend the time filtering through the slop to find the good bits. Much better to sell people on the idea of their dream being created while you sell them tokens to do that.

    That all said, A person trusting the big AI companies with their golden goose idea seed leaves a lot of concerning openings down the road if that idea gets "leaked" out to others. Similar concern of mine with if the LLM outputs that made your idea happen to be reused by the big company if someone else asks similar enough questions or otherwise coaxes the AI to reveal what it did for you.

    All this AI generation is gonna be a lead to a wild time for IP law.

    • le-mark 21 hours ago

      This framing is a bit off; or from an entrepreneurial perspective which isn’t applicable to the automation of the overall economy. How economists model automation is task replacement. Work consists of tasks some core some ancillary. Ai is clearly more suited to text and command line tools making coding an ideal task for ai. Other text oriented tasks follow; math, law, etc. implementing systems to move tasks toward ai and eventually robots will take time. Similar to how it took time to build out roads and gas stations and cars to utilize oil and gasoline.

      • harvey9 21 hours ago

        I think it was from an entrepreneur perspective on purpose. Can something almost entirely built on AI compete with a human business? AI isn't going to do car repairs but it might handle the things you listed.

  • physicsguy 21 hours ago

    On 1) though, they're an inch deep and a mile wide.

    • dh2022 19 hours ago

      Well, when they solve all these unsolved math problems they are not 1 inch deep in math....

    • jimbokun 13 hours ago

      Wouldn't you start that way, too?

  • jollyllama 20 hours ago

    > Their runway is much shorter than you would imagine.

    If they don't make it, there will be plenty of time to mine through their dataset for business ideas to sell to other people as they liquidate. Think of the Spirit Airlines dataset that was just sold.

maxdo 20 hours ago

The question formed wrong . They killed entire industries. I feel like they are at inflection point where they hired fde , but for now they try to solve fancy problems to do not visually scare their customers .

Yet picture is very sad , industries affected to the point that majority of the companies asking about their existence:

1) software dev tools all IDE , developer analytics tools eg jellyfish etc . Dead . On the same note : warp.dev that raised $80m a year ago as an ai terminal… can barely explain why do they exist now.

Visual workflow editors . Older ones and even n8n. There were literally 1000 companies that were doing small deployments. Why do you need it now ? A year ago half of the Internet was booming about these tools .

Any data visualization tools . Gone .

Data integration tools all kind of crm to crm to erp to something else . Solved problem

And you can go on and on . I would probably not exaggerate if I’d say that millions of businesses are heavily affected by, from tiny one to adobe .

  • saidnooneever 20 hours ago

    give a list of industries killed please. that is a huge claim without any evidence provided (by you).

    • sampullman 19 hours ago

      They're using "industry" in a very loose sense, they mean certain subsets of software development and B2B software tools.

      • usrbinbash 19 hours ago

        Alright, do tell: Which subsets of the software development industry and which specific B2B tools, were "Killed" by generative AI?

        • keybrd-intrrpt 16 hours ago

          Notion Mail, Mechanical Turk, Fiverr, Relay, a bunch of Salesforce, Upwork, Gitlab (~15% layoffs), Atlassian (lots of layoffs already - more product cuts coming), Stack Overflow, ...

          And that's not counting AI companies "cannibalizing" their own products, like Sora video generation

          • weakfish 15 hours ago

            Notion mail specifically wasn't killed because it got replaced by AI in its niche, moreso that the company is shifting their resources.

          • vostrocity 13 hours ago

            Wow I had no idea Mechanical Turk closed. I assumed it would be quite valuable for doing a lot of data labelling type of work that percolates into AI models.

            • Turneyboy 10 hours ago

              The labs have their users as the perfect training data source now. Much better than mechanial turk.

    • rob 19 hours ago

      You know you can just use ChatGPT to do this for you, right?

      Here's one example for you:

      Paid homework answers and study assistance

      https://www.highereddive.com/news/chegg-layoffs-strategic-al...

      > Chegg’s Q2 2026 revenue fell 51% year over year, to $51.8 million. Its disclosures identify AI competition among its business risks.

      • derwiki 18 hours ago

        No offense but this is a bit of a weak example; Chegg got hit pretty early. No one since Chegg?

    • freeone3000 18 hours ago

      Stock photos got hit real hard by generative AI. Getty’s in chapter 11 and Shutterstock isn’t doing much better.

      The translation market is also wrecked right now. Nobody needs a translator to Polish, the LLM is really good at that.

    • whynotmaybe 17 hours ago

      Just have a look at https://killedbyai.xyz/?

      • nkohari 16 hours ago

        That site is AI slop with a bunch of questionable nonsense. For example, they suggest that Devin, Cognition's product, shut down. I'm not even sure where they got that information.

  • ActionHank 20 hours ago

    Lol, "software dev tools all IDE , developer analytics tools eg jellyfish etc . Dead"

    This is the most insane perspective, it's like you have now idea what is happening across the industry. In you fantasy world here, are you saying devs are just yeeting slop into production, no debugging, no profiling, no code review, just prompt to prod? Because that's not happening.

    • junon 19 hours ago

      That's definitely happening lol

      • ActionHank 19 hours ago

        Maybe I should rephrase, it's not happening at any org that will be in business beyond the next couple years. Customers don't care about your software factory, they care about a product that works reliably.

        • lnenad 19 hours ago

          > Customers don't care about your software factory, they care about a product that works reliably.

          You don't think AI is capable of putting out CRUD apps into the ether that work reliably? Even my local GLM5.3-Flash is capable of doing that. These products make up a non negligible amount of the industry. Additionally reducing headcount is about to hit in the next year or so. Where are juniors gonna find jobs? Etc etc...

          • ActionHank 16 hours ago

            Rails cli could do this a decade ago, there’s no major difference here other than the number if lines dumped.

            • lnenad 12 hours ago

              > there’s no major difference here

              Sure thing, I can see any sort of serious discussion is off the table.

          • bigstrat2003 1 hour ago

            > You don't think AI is capable of putting out CRUD apps into the ether that work reliably?

            I know it isn't. No model is capable of programming well, let alone writing good software.

        • Syntaf 18 hours ago

          > they care about a product that works reliably.

          I actually disagree here, what matters most is procurement & distribution. You can sell absolute dog water software (see: Teams[1]) and capture a market with the right procurement and distributions pipelines.

          The sad reality IMO is that the quality of software matters much less than we (the engineers) would hope it does.

          [1] https://web.archive.org/web/20260322032609/https://www.theve...

          • contravariant 18 hours ago

            I still believe that quality of software matters in the long term.

            The issue with that belief is that it's basically impossible to falsify.

            • ChrisLTD 17 hours ago

              There's obviously some kind of quality floor, it's odd that folks are pretending otherwise.

          • ActionHank 18 hours ago

            Teams is dog water, but it's dog water that works.

            • jimbokun 14 hours ago

              Yeah I can use it to see and hear my coworkers and their screens and exchange text messages through a crappy editor and schedule meetings. That's really all a business needs to keep using it.

            • LunaSea 10 hours ago

              It's more that Teams is already included in a bundle of actually useful and working software in the form of Microsoft Office.

          • 4ff4 12 hours ago

            This is the entirely wrong framing.

            The right framing is ecosystems.

      • weakfish 19 hours ago

        Instead of just making claims back-and-forth, can this thread provide sources? I don't believe either of you without proof.

        • conorcleary 18 hours ago

          winrar & vlc will never be forgotten

        • lisplist 17 hours ago

          I personally rarely touch an IDE anymore. I talk to lots of people with the same experience. This is anecdotal, sure, but if you ask any software developer that isn't staunchly anti-ai or just living with their head in the sand, you'll probably get told something similar.

          • hgoel 16 hours ago

            I find this very hard to believe, even though I use plenty of frontier AI in my dev process. I have to live in vscode to get things done because I still frequently need to look at the generated code and point out issues to get the AI past some problem it's stuck at.

            • CrimsonRain 16 hours ago

              Improve your workflow. I have 4 instances of intellij, 2 web storm, 2 Rustrover and two phpstorm open for WEEKS. Along with some vs code instance. I think I unminimized only one just today to check something: I was being super lazy and I just wanted to check git status without typing anything. I had to rebuild multiple images with new structure to mitigate php2shell; had to patch more than 15 servers etc just in last few days. Fork old other people's images and update them, add some features while at it. Bug fix old php sites not running on new php. And so on and so on...all done with 5/6 agents running in parallel. I have the IDEs open but minimized. Don't need them really...

            • 8note 14 hours ago

              i like reading the generated code as a code review, and then i can leave inline comments back to the ai, rather than trying to point the ai to the right lines via chat.

              im already practiced at reviewing code through code review tools, so id rather do it that way than in vscode

          • pizzafeelsright 12 hours ago

            I rarely open the IDE. I have about a dozen agents at all times.

            Spec -> Prompt -> Validate -> Test -> Merge Review -> Production -> Agents monitor production -> Alerts -> Roll back

            This is true for a many of us. All my team's code is now AI written.

          • bigstrat2003 1 hour ago

            > This is anecdotal, sure, but if you ask any software developer that isn't staunchly anti-ai or just living with their head in the sand, you'll probably get told something similar.

            No competent developer is just letting an LLM write code for them.

        • nkohari 16 hours ago

          No one's going to come out and admit that they're just stamping LGTM on every pull request because they can't bear to review another net 2,000 lines of AI-generated code. The problem is that right now the tools we have for code review were designed for a world where code was cheap.

          • greenowl 9 hours ago

            Invert it. Write code yourself, have AI do the code reviewing. You'll have a much better understanding of what's actually going on.

    • menato 16 hours ago

      One example I'm aware of is JetBrains. For years, they seemed to have a near-monopoly, but now they're in trouble.

      https://ghuntley.com/kodak/ — there's no inside information here, but the article is spot on.

      • Capricorn2481 16 hours ago

        Seems like a really bad article. They have a loss, but their revenue is still trending up, which suggests they are spending more money building products (perhaps with better AI tooling). That's a pretty normal thing for a healthy business to do in this landscape.

        The article doesn't mention this at all. It just blindly includes that graph and than muses about the death of Jetbrains for a few paragraphs.

  • bityard 20 hours ago

    Or, and hear me out here, maybe throwing VC money behind slightly fancy terminals and workflow editors was always destined to be a risky move?

    • Syntaf 18 hours ago

      I heard some chatter about Warp some six months ago and decided to give it a try. Blew my mind that a terminal with an LLM wrapper side-panel raised $80M

      I'm sure there's some impressive stuff in there that the warp team built but also the second my own _terminal_ tried to get me to subscribe to a monthly plan I uninstalled that shit so fast.

      • underlipton 10 hours ago

        This is the economy that's inevitable when investment is driven by Boomer retirement finds and not working consumers. Desperate workers with no leverage just have to accept the crap decisions leadership makes about what to make and what to use. At some point, you have to decide if you want sanity or "stable returns" (rent-seeking on the young, regardless of the hare-brained decisions up top).

  • JeremyNT 19 hours ago

    Yeah I think people just don't quite understand what's happening yet.

    There's no reason for OpenAI/Google/Anthropic/etc to start other software businesses because "LLMs" will be the only software that anybody will ever pay for.

    Why would you have a different "app" to do something when you can just do it all in Claude or Gemini or ChatGPT? We'll be there soon enough.

    • Kinrany 19 hours ago

      Because selling access to models will not be a good business. But they can form a cartel and keep frontier models to themselves. This will also prevent distillations.

      • AnotherGoodName 17 hours ago

        >Because selling access to models will not be a good business

        Let me go on a tangent to make a point. For some countries if you want a US Visa Consulate appt today they only open 3 months out and are booked constantly. They block you for 10mins on the 5th refresh.

        It’s well known on crrtain communities that the only way to get one is with an ai agent that can patiently work around this and jump on the bookings with perfect timing or refresh within the bounds of the detection to nab a cancellation opening.

        So we’re starting to head into a world where every single person needs an ai subscription just to deal with bureaucracy.

        It’s a fucking fantastic business and i don’t understand how you could suggest it’s not good business.

        • layer8 16 hours ago

          > every single person needs an ai subscription just to deal with bureaucracy.

          If everyone uses an AI agent as you suggest, the appointment schedule will be bottlenecked just the same as if everyone only used a web browser. Using AI won’t achieve the goal of everyone getting an appointment. So AI won’t actually be useful here if everyone uses it.

          • AnotherGoodName 15 hours ago

            Yes but it’s an arms race. You either give up or you use ai to compete.

            • vostrocity 13 hours ago

              The arms themselves are open source and nearly free to operate.

        • Kinrany 15 hours ago

          The same goes for electricity. The utility is extremely useful, but it's a utility and is priced as such.

      • JeremyNT 17 hours ago

        Access to models will trend towards zero, nobody has a moat, open weight models already exist, and inference is getting cheaper all the time.

        Ultimately the value will be in the data.

        We're in a window here where the data is silo'd and we can use agents to vibe code / glue it all together and create traditional apps that people will still use, but I think that window is narrow.

        Eventually today's LLM providers will incorporate direct access to more data sources, and the data won't be silo'd for them - it'll all be available. And instead of third parties vibe-coding apps, the LLM companys' web UIs will become the apps that link everything together directly.

        • keybrd-intrrpt 16 hours ago

          > Ultimately the value will be in the data.

          And the compute.

          Anthropic, Google, OpenAI, Meta, xAI(whatever is it called these days) are sitting on mountains of compute.

          Yes, local and open-weight models will continue improving, and they'll be good enough for an increasing number of tasks. But there's a difference between making yesterday's capabilities cheap and pushing the frontier forward.

          The most capable models will likely continue to demand enormous compute resources, both for training and inference.

          And the pricing is already there - we're charged for token usage, not model access. Draft an email, summarize a paper - basically free. But the "big stuff" will require Frontier-models with Frontier-level of compute.

          OpenAI spent something like tens of millions on "solving" a Millenium Prize math model. And there will always be another problem worth throwing massive amounts of compute at, whether it's mathematics, scientific discovery, engineering, etc.

          • jimbokun 14 hours ago

            > OpenAI spent something like tens of millions on "solving" a Millenium Prize math model.

            I keep wondering if throwing tens of millions at human mathematicians would have gotten similar results.

            • geniium 4 hours ago

              That is hard to answer.

              But the speed and acceleration has the biggest impact on humanity

        • rwmj 16 hours ago

          It's not even clear that access to data is that important. It's important for LLMs, but somehow we manage to turn babies into intelligent adults without them reading more than a few hundred books - for some, no books at all. Whatever is the breakthrough after LLMs likely won't need lots of data.

          • slowin 10 hours ago

            Existing is a constant stream of ultra-high fidelity data. A book contains very little data compared to a stroll to the market, which contains so much data your mind is specialized in blocking most of it out so you don't get overloaded.

    • lenerdenator 15 hours ago

      > Why would you have a different "app" to do something when you can just do it all in Claude or Gemini or ChatGPT? We'll be there soon enough.

      At least from the engineering perspective, the app has a massive advantage: determinism. If I write something in Python or Java or whatever, it has set inputs and outputs and those can be proven to accomplish a computational task because they are working in a logical system.

      If I ask an LLM to do that same task, it has inputs and outputs, but the logic isn't anywhere nearly as defined. There will be a chance, no matter how small, that will not act in a way that makes any sort of logical sense given the constraints of the task it was meant to accomplish.

      When you combine that with the fact that deterministic applications are far cheaper to run, at least for the foreseeable future, the app wins.

      • ex-aws-dude 15 hours ago

        Yeah I think efficiency is still a counterargument to the model doing everything.

        If I need to process a million items it still wouldn't make sense to feed them directly to the model and burn a crazy amount of tokens

        Of course the model can produce code to process them on the fly but if its a repeated task why would I want that to be re-created every time, especially if I've already tested/validated it

      • JeremyNT 15 hours ago

        You're right but the trick LLM-backed tools have is that they can just write traditional code on the fly.

        There are usability and performance problems right now which is why we have this interregnum. But as these systems evolve, the tools can offload "expensive" operations to traditional compute by writing the glue code on demand, and persist the code for future use (so regenerating it won't be required again later) when the user confirms it's doing what it's supposed to do. You can A/B test it in real time and ask the user to pick the "better" result.

        Same is true for e.g. GUI elements, widgets, etc. Write it the first time, have your user verify it, persist it, retrieve it.

        And maybe you have a couple of people in your org who work through the process of generating a bespoke app that processes data with a GUI optimized for whatever they're doing, but it's all mediated directly through your vendor. The users run through the process all in the web UI of whatever LLM vendor the org's data is silo'd with, the output is a mix of traditional computation and LLM contexts that anybody can maintain via asking the tool to change itself.

        • chasd00 15 hours ago

          > they can just write traditional code on the fly

          this is a point that i think is missed on many people (myself included earlier in the year). Sure, the LLM is non-deterministic but it can write code that is not and test cases to verify it. Then, once verified correct, it can use what it wrote to perform the task in a deterministic way. Even though the LLM is still non-deterministic all it has to get right is the arguments to the software which is much easier than the full logic of the task. That's very powerful.

          I've seen this first hand when asking AI to do non-trivial analysis over a couple of spreadsheets and then also a database. It writes python to do this, tests it with sample data, and then calls the python it creates to do the processing on the actual data.

          • datsci_est_2015 11 hours ago

            > I've seen this first hand when asking AI to do non-trivial analysis over a couple of spreadsheets and then also a database. It writes python to do this, tests it with sample data, and then calls the python it creates to do the processing on the actual data.

            How is this different from what we’re all doing in software development right now? It’s just we review and make the code more robust, and build it into more complex systems. If you have repeated workflows, it would be idiotic to just throw away the code that was generated by the LLM instead of properly building a system. Sure, sometimes you have a one-time use-case. Most non-technical people do. But most technical people are in the business of building systems these days.

          • kaffekaka 1 hour ago

            I do not mean to be mean, but how had you missed this? The models have been writing python to accomplish tasks forever (meaning a couple of years at least).

            The models using code/scripts in the background is not new.

        • JambalayaJimbo 14 hours ago

          Even if the process of creating software was 100% cost-free and bug-free (which we know isn't true, even the most efficient LLMs actively burn tokens and cost you money) - pre-built software still has the advantage of being opinionated and having features I never thought to ask about.

          I might have the general desire to play a video game with my friend where we shoot WW2 like guns together. I'm willing to bet that a video game company with artists, game designers, historians, etc. is better able to articulate that into existence than I can. Especially given I might not be willing to spend the time to do that...

        • jimbokun 14 hours ago

          Yes, LLM UX is still very primitive. With code harnesses and build tools still distinct from general chat interfaces.

          It will all be one integrated UX soon, as the LLM UX best practices are discovered.

      • LTL_FTC 14 hours ago

        But you just ask the LLM to produce a new well-tested artifact to perform those tasks for you, then let it call them and orchestrate them as needed. IT folk have long been creating quality of life scrips for themselves to automate tasks, the LLMs make this even easier. So we get more determinism for cheaper, if done correctly.

      • copperx 14 hours ago

        If we reach AGI, non determinism will not be a problem. In fact, it will be an asset. Processes will quickly evolve.

        • lenerdenator 13 hours ago

          If we reach AGI, nothing will be a problem anymore because it's going to be the end for us.

          • Zambyte 13 hours ago

            ASI*

            We have had AGI for years now.

            • bigstrat2003 1 hour ago

              No we haven't. We don't have any intelligence at all with LLMs.

      • jimbokun 14 hours ago

        Yes, I still hear software development coworkers who want to replace all our tested, deterministic software with non-deterministic, high latency, much more expensive LLM based systems.

        Have the LLMs generate even more deterministic software to solve well defined needs and keep the LLMs for solving higher level problems using the deterministic software's outputs as inputs.

    • closeparen 15 hours ago

      A chat window that takes multiple seconds to respond and behaves non-determinstically is a pretty bad paradigm for most computer tasks. It just happens to work for software development in particular.

      Twitter consensus now is more like LLMs will be entirely commoditized, apps & features will be cheap, and only systems of record will have lasting value.

      • ms_menardi 15 hours ago

        A chat window that takes multiple seconds to respond, versus your buddy Guy who just went out on lunch.

        Non-deterministic behavior from your chatbot, like how the visual design artist's client keeps sending back and forth emails asking for it to "pop" more

        • mathisfun123 13 hours ago

          > A chat window that takes multiple seconds to respond, versus your buddy Guy who just went out on lunch.

          why are you comparing to your buddy? we're talking about software products?

      • saturn8601 15 hours ago

        Have you tried chatjimmy? It operates at the speed of thought. Imagine this with one of the recent frontier AI. AI that operates faster than you can express your thoughts seems like a foregone conclusion eventually but may not make sense right now as they try to reach the limit of what they can make in a model.

        [1]:https://chatjimmy.ai/

        • Zambyte 13 hours ago

          "speed of thought" is wildly underselling how fast chatjimmy is. The speeds claimed by system one decision models are slow in comparison to chatjimmy, which produces actual text.

      • chasd00 15 hours ago

        you use the chat window to make the software which is deterministic and can be tested. Then the chat window uses that software to do the analytics or whatever else you need. Op is correct.

        • mjr00 15 hours ago

          99.999999% of people have no interest in making software, they just want to do whatever they need to with minimal hassle. You may as well say restaurants are going out of business because microwaves exist.

          • Profan 14 hours ago

            Even the people making software barely want to make software honestly, but you gotta make that daily bread somehow and sometimes it's kinda cool I guess? But like people overestimate the desire of the average person to be their own software maintainer, most people consume, not produce, regardless of ease and trying to turn everyone into a producer is... kind of the opposite of where society has been going for a very long time.

      • jimbokun 14 hours ago

        You ask the chat window to build a new tool or visualization or simulation or data editing tool for you...and it spins for a few seconds or 10s of seconds then presents it to you, ready to be re-used and designed to interact with both you directly and the AI itself.

        That's where we're heading.

        • closeparen 14 hours ago

          >re-used

          Perhaps even by other people, and over time, continuously improving as we discover new use cases or that things are more complicated than they seemed on the first pass. Like... regular software, and not "do[ing] it all in Claude or Gemini or ChatGPT"

          • datsci_est_2015 11 hours ago

            Still shocked that people use LLMs as automation for some things that should be done with software.

            “Claude deploy this to dev”

            vs

            “Claude build me a tool that allows me to deploy to dev with a single click / command from CLI”

            Orders of magnitude less expensive for the latter than the former. The former usually costs a few cents and the latter maybe a one time cost of 40 cents and then free forever afterwards.

            • thunky 11 hours ago

              > deploy to dev

              You're thinking like a developer that needs to build and deploy software for other people to use, rather than as a user that wants to do something.

              • datsci_est_2015 11 hours ago

                “Claude make this thingy run on our test thingy so I can take one final look before I let our users access it. And make a button for it so I don’t have to ask you again.”

            • maxdo 9 hours ago

              Claude deploy to dev will use abstractions to do it with software , even more it will deploy you a trigger to do it automatically . Otherwise . Nothing wrong of doing it with voice / text request vs navigating to some ugly Jenkins , or half dead github actions etc .

              • datsci_est_2015 5 hours ago

                > Claude deploy to dev will use abstractions to do it with software , even more it will deploy you a trigger to do it automatically

                Who’s building the system that does that? Do you believe every request that we make - in every context that we make it - Claude will be able to intuit whether it’s something we only want to do once and is then just throw-away, or do it multiple times so a system should be built to facilitate that?

                Even if Claude is somehow clairvoyant enough to know that, it still costs money to interpret my request in the first place. Why would I spend 5 cents to do something I could do for free? Maybe once, but across the day I’m doing hundreds or thousands of things and the money adds up. I’d rather have that money in my salary rather than having my employer pay for an AI subscription.

                What’s the advantage of doing these things through a chat interface, aside from lining VC pockets? Vs clicking a button or invoking a CLI command? Just for the aesthetic of relinquishing control?

                > Nothing wrong of doing it with voice / text request vs navigating to some ugly Jenkins , or half dead github actions etc .

                I’ve automated away most of my daily browser activity using LLMs to generate tools. It’s become a lot easier recently. I do almost everything from a terminal, which makes it incredibly easy to e.g. pipe content into files for my LLMs to work with, like errors and stack traces. I understand some people have given access to their entire desktop to LLMs but that seems very solution-specific and I don’t want to commit days or even weeks getting my system to work with one piece of AI software just for another one to win the battle in the next few months. Too much churn. Text and terminal are evergreen.

            • geniium 4 hours ago

              And it becomes determinist - which is a huge bonus

            • abustamam 3 hours ago

              Yeah for me the accelerator has been using LLMs to build engines, not apps. Build something that outlasts the LLM, or could even be trivially used by a local LLM.

              I'm under no illusion that we'll have cheap LLM access for much longer so I'm hedging my bets.

        • wonnage 13 hours ago

          So at the end of the day you still need an app… and maybe instead of spending tokens every time you want an app you just use a prebuilt one… :surprised-pikachu:

          • jimbokun 12 hours ago

            Depends.

            If you just need a narrow subset of the functionality for now, might be cheaper in tokens to just vibe it than the attentional cost of searching for just the right software...let alone paying for it.

            • maxdo 9 hours ago

              Why people bringing token prices ? With my Claude subscription I can do everything from building apps every day to doing room planning and science researches , for a fixed price. Software is not cheaper . Before you could argue oh but it’s a subsidy etc , in reality you can do same things with Chinese models just half a year away for also cost of coffee . It’s cheaper now than sales tax you pay for your saas

              • strus 33 minutes ago

                > Why people bringing token prices ?

                Enterprises needs to pay for API, they cannot use subs (for various reasons). In work environment it’s a higher chance you will pay raw token prices than have a sub.

            • maxdo 9 hours ago

              My example is not a narrow functionalist it’s a complex multi level problem that need several apps .

          • maxdo 9 hours ago

            Sure , I’ll share you my example I was doing home planning from a shitty plan I had from previous owner . Claude created that with a fraction on my quotas . Eg ~1 dollar . It converted a shitty drawing into 3d , modified the room I wanted , created a few options of visuals, and shopping list from my local store with budgets . Oh and yes it create a local html page for my problem it even created a name nook, not sure why .

            With regular software I need an entire package of apps, a specially trained people , and a budget of at least $10k for the same service . Will my services be such a commodity very soon , sure .

            Do I want to pay $10k now for manual software and people . Not really , what is the point ? Same way as accountant will not pay one day for the software , I will not pay adobe and designer today .

          • kaffekaka 2 hours ago

            NO, you build a new one every time, or else you get the hose again.

      • maxdo 9 hours ago

        A chat window that will deploy you perfect ui for any problem you have based on your personal taste , that is funny enough is not that different yet. And yes , that ui will open in milliseconds , and it will be deterministic when needed and agentic and smart when not . This is already happening on a small scale with Hermes . With models getting smarter it will Only get better

    • ActorNightly 15 hours ago

      Nobody really paid that much for software before LLMs, most of the web was moving to a subscription model with API pricing anyways.

    • datsci_est_2015 11 hours ago

      I’m seeing two types of software:

        - stuff that’s easily replicable that I can tailor to my use-case (e.g. I have an alternative to git add -p that I generated that I find much more ergonomic)
        - stuff that’s a giant boondoggle to replicate because there are so many edge cases and considerations that it takes years of iterations to arrive at something stable
      

      Am I really going to create an iTerm2 alternative? What the hell would I want out of an alternative?

      Am I really going to create a git alternative? Who in the right mind would take the time to even learn it?

      And also, no, Claude isn’t going to replace git. Deterministic compute still has a place in software, nondeterministic compute isn’t going to take over just because the UI is more pleasant for nontechnical folks.

      • KetoManx64 11 hours ago

        > Am I really going to create an iTerm2 alternative

        Well, If you're an iTerm2 user still after about the 1st hour of setting up a new macbook then you probably don't have need for the features that customizing a terminal to your own needs brings.

        Claude will totally be used to build a tool to replace git for specific groups of users. There are alternatives popping up left and right, there was one that was announced by Anthropic itself last week.

        Clause doesn't need to be deterministic when you can use it to generate software that is deterministic in its output.

        • datsci_est_2015 11 hours ago

          > you probably don't have need for the features that customizing a terminal to your own needs brings

          I mean this is my point in a nutshell. Why do I even open a chat window if I already have a tool that does what I want it to do.

      • cowlevel 11 hours ago

        git is also an archive and you can't just vibe archival because the whole point is knowing what you got in there, and keeping it there "forever"

      • hannofcart 9 hours ago

        > stuff that’s a giant boondoggle to replicate because there are so many edge cases and considerations that it takes years of iterations to arrive at something stable.

        The catch here though is that you don't need to replicate all of the giant boondoggle with your vibe coded solution.

        For eg. Pagerduty does not handle payments in our country "properly". So we are replacing it. Pagerduty likely does a gazillion things but we only care about a tiny subset of that. And that we can build with an agent now.

        And there am talking about Pagerduty that's already a rather narrowly focused SaaS product. If you consider the SAPs and the various ERPs and billing systems etc. out there they are much much more vulnerable since most firms just use a tiny tiny fraction of these giant behemoth software.

      • maxdo 9 hours ago

        Anthropic is actually replacing git and will bundle it into Claude code for you. What is so complex about iterm ? And why do you need iterm it’s just a visual trend nowadays, on how to run your agent. Iterm is literally single function to launch Claude code or codex .

  • geraneum 18 hours ago

    > They killed entire industries. I feel like they are at inflection point

    The perpetual state of being in the inflection point upon which entire industries are just... killed.

  • gwt4life 17 hours ago

    out source to India..Gone.

    • tejinderss 12 hours ago

      service based companies yes, but product based companies have established workflows which will take some time to disrupt

  • firemelt 16 hours ago

    aynone can explain to me what is software factory?

  • wildzzz 15 hours ago

    Data visualization is such a dead end product. Wow lots of pretty charts, can you actually interpret the data and make an informed decision? Any idiot can throw shit into Excel and make charts and pivot tables. An AI that can not only interpret the data but also offer advice on how one should react is way more valuable.

    Of course you shouldn't just rely on AI that's consumed every MBA book to give you all of your business advice. Sometimes the textbook response is not always the best response.

    • jimbokun 14 hours ago

      Jupyter notebooks were the canonical solution to data visualization problems if you needed more than Excel, but required training in understanding Python or similar high level programming language.

      Now with LLMs that's all solved.

  • marcosdumay 15 hours ago

    > Visual workflow editors

    That overhyped thing that never did anything well and everybody that used them regretted it later? Yeah, hyped things tend to die once the money used to hype them ends.

    > Any data visualization tools

    Microsoft killed them with anticompetitive practices. It helps that every single one of them tried very hard to kill themselves by being as hostile as possible.

    > Data integration tools all kind of crm to crm to erp to something else

    Yep, everybody writes those in Python nowadays. Apache is a great market killer, the best kind of market killer.

  • rs999gti 14 hours ago

    > software dev tools all IDE. Dead.

    IDEs will be moot when I die. Even with tests and code gen, I still debug and verify code before shipping to QA.

    This is a wild take.

    • pizzafeelsright 12 hours ago

      I do not even use the IDE at this point.

      I read the merge request after validation, testing, then only for verification before shipping.

  • voidhorse 5 hours ago

    Huh? First of all, agents use software tools. They aren't likely to go away. It is still infinitely better to have deterministic programs for a lot of tasks whether the user is a human or an LLM. Sure, some tools like human centric IDEs will be deemphasized but those companies will build agent managers and harnesses instead.

    Nerds also underestimate how how social people are. I can guarantee you there are whole segments of the economy that will not be fully decimated solely because they don't actually give a shit if an AI can do the job because the job is 99% clout and relationships.

throwyawayyyy 14 hours ago

Because the profits from any company which _could_ trivially be redone by an OpenAI agent will crash to nothing, because it could trivially be done by someone else's agent too. It's what ultimately makes the economics of OpenAI, Anthropic et al so crazy: they need to capture trillions of dollars in value, but those trillions of dollars won't exist any more. What's the value of writing a piece of marketing copy now, the same as it was last year? That, across the whole economy.

  • baron816 14 hours ago

    I think you’re right and I think the leaders of the AI labs know they’re never going to have profits. Money will become meaningless before then. But they need money now to actually make the future where money is meaningless. So I think they’re deceiving everyone to get capital. I don’t think that’s a bad thing though so I haven’t been trying to push this message.

  • LeFantome 14 hours ago

    I agree with this perspective. There will be lots of local distortion but the “competition” for anything AI has commoditized will drive profits down. So, who will be able to afford the AI?

    Add to that the fact that the AI itself is going to be more or less a commodity as well and you wonder where all the profits are meant to come from.

    LLM makes may make more money before their tech really works than after.

  • vostrocity 13 hours ago

    George Hotz wrote a similar perspective

    >I think this is basically what it will be for most knowledge work, knowledge workers are so grossly overpaid compared to the energy they consume, and AI will rectify that. This explains why the Chinese are giving the (much more moderate resources to train) models away for free. They love to see deflationary economics in the US.

    https://geohot.github.io/blog/jekyll/update/2026/06/11/ai-wi...

    • smurf9852 12 hours ago

      Hotz is the computer nerd version of Richard Feynman. Big fan.

      • datsci_est_2015 11 hours ago

        Uhh just read that blog post and am not seeing what you see my friend lol. Feynman was one of the best scientific communicators and, simultaneously, scientific contributors of the 20th century. We have plenty of people who are great scientific communicators, and plenty who are great contributors, but not quite any these days who achieve his notoriety as both.

      • vostrocity 11 hours ago

        Michael Nielsen is up there among my favorites as well.

    • atomicnumber3 12 hours ago

      >explains why the Chinese

      I think it's less that they want to encourage deflationary economics - because I think this has a tremendous chance of backfiring given that is not how massive productivity/efficiency gains have turned out in the past.

      I think they genuinely want to prevent the rise of yet ANOTHER Western bigtech monolith in Anthropic and/or OpenAI. They want to make sure they have no moat. That keeps the value out of the nascent bigtech and instead in people who can run the models.

      • cowlevel 11 hours ago

        Chinese models also wrote code with 23% more vulnerabilities if told they're writing for the DoD than for the Chinese equivalent.

      • Buttons840 8 hours ago

        That, and also I think it just makes them look good and positions them closer to being the respected leader of more of the world.

        Look at how they reduced oil imports when the US was being destructive and stupid. China was just like "we're strong, we'll reduce oil consumption to help the world, and if y'all ever want solar panels, we make 'em--also, here's some free AI!"

    • xlayn 10 hours ago

      Wait a sec...

      "knowledge workers are so grossly overpaid compared to the energy they consume, and AI will rectify that"

      Then what's left to work on that pay well? machines already do things that depend on mechanical work faster...

      Is this the end-all argument that AI is really a mean to pay the least possible to people?

      a.k.a. the ultimate transfer of wealth and power to uber rich people?

      • rightbyte 10 hours ago

        The petite bourgeois is nothing but labour in the eyes of the capital class.

      • xlayn 9 hours ago

        I just notice that "knowledge workers are so grossly overpaid compared to the energy they consume, and AI will rectify that" implies that you should not be paid more than what you need to eat.

    • keeda 9 hours ago

      Wait, what? "Overpaid compared to the energy they consume"? Firstly, is he talking about the energy resources humans require to be alive? We consume humongous amounts of resources, especially compared to LLMs. It's not clear what that has to do with anything.

      Secondly, this is not how Economics works. Relevant terms here would be "supply and demand" because that's what determines almost all wages. Knowledge workers (or any workers) are not paid based on how much it costs to sustain them, like some function of the COGS bill. Knowledge workers are paid so much higher because they supplied the one thing that was pretty rare but for which the demand was very high: intelligence.

      AI is not "rectifying" that by consuming less energy, but by providing a supply of intelligence that scales with energy and compute, both of which are technically easier to scale than humans. Which is another piece he misses, the monopoly is not on AI, but on compute. (See: all the kerfuffle about export restrictions on Nvidia chips.)

      He is right about some other things in that article though.

  • FallCheeta7373 7 hours ago

    In at 9: Hacker news discovers marginal revolution.

not_the_fda 19 hours ago

I work in design services, basically build products for other people. I've worked with dozens of companies on dozens of products. Why don't we just create our own products? We certainly have the ability to make products.

Because building the product is the easy part. Most products and businesses fail because they build the wrong thing, have the wrong requirements, have poor market fit, etc.

LLMs can write code all day, they don't have the agency to know what to build.

  • jmathai 17 hours ago

    The distribution and customer research of building a durable and successful product and company is incredibly complex. LLMs can probably do each of the parts but it requires a lot of coordination.

    Agent swarms, you say? Perhaps. But I don't think we're there quite yet. At least, we're not seeing it manifest.

  • frays 13 hours ago

    We can expand this to coding too; you write code for the company to build their product but you can't just go and build the yourself because coding is the easy part. Requirements, product market fit, etc are what truly make it.

    Hence this is also why although AI is writing the code now, it doesn't replace the companies or build entire large scale products without human oversight.

jonnat 22 hours ago

They don't need to start 100 companies, they just need to start one, call it Jane Street 2.0 if you will, and all their funding troubles would be gone. But they don't, because that would be competing with actual intelligence in a very measurable way. Instead they keep acquihiring companies like Astral, known for carefully crafting software rather than vive coding, while claiming they are just about to solve all humanity's problems.

  • oblio 21 hours ago

    Put simply: who not build the perpetual money making machine if you can?

    • redleader55 15 hours ago

      Because money has no value, if you don't give it one. If you make infinite money, it's worth 0. Same with the 100 companies - OpenAI and Anthropic are worth something, only if there's someone to buy the tokens. If any of them successfully proves that having a company is worthless, many companies fail, and then there's no one to buy the tokens.

      • matkoniecz 13 hours ago

        Sorry, but claim that they can outcompete all human-managed companies but they deliberately do not do this seems to not pass a smell test to me.

      • oblio 13 hours ago

        The mental gymnastics are astounding. These are companies trying to juice their numbers every quarter. They're threatening to replace labor. That argument has 0 internal consistency.

mochidusk 1 day ago

Going up the value chain is much more difficult as opposed to going down. A packaging company for example will have a much harder time creating a snack company than the snack company creating a packaging company. The snack company will know exactly what it needs for its packaging and have strict requirements.

Down the chain you see what you need to do because you work directly with it everyday.

  • chris_money202 21 hours ago

    I don’t think I agree with a snack company having an easier time becoming a packaging company. Sure they know what they need but outside the idea there’s almost no overlap in the companies business units

    Neither would be easy for either to do

  • gWPVhyxPHqvk 15 hours ago

    I think there's some real truth in this. OAI can build their Jalapeño chip because they have become experts in CUDA and have strong opinions on how the hardware should work for their models, but will have a much harder time building a quant trading firm without knowing what's a profitable trading strategy.

vladimirralev 1 day ago

That would scare people away from sharing their knowledgebases with them and regulators to act. At this stage, as long as people are sharing more and more knowledge with the models or if there is roadmap to collect more training data somehow, the smart move is to wait.

But look at the ArtCraft project. At least one of labs has an internal benchmark to clone 20+ popular products much like ArtCraft but with much higher budget and several configurations of the workflow. ArtCraft spent $20K initially, not sure how much by now, but they are moving fast and the apps work. They day is coming when they can flip and just clone everything including the ops.

  • amelius 1 day ago

    > That would scare people away from sharing their knowledgebases with them and regulators to act. At this stage, as long as people are sharing more and more knowledge with the models or if there is roadmap to collect more training data somehow, the smart move is to wait.

    They don't have to do it openly.

  • saithound 1 day ago

    Indeed, they are doing this, just slowly and strategically, to not turn off the knowledge tap. A major company I do some consulting for just migrated from Figma... to Anthropic Claude.

    • amelius 1 day ago

      How long until people switch from iOS or MacOS to ClaudeOS?

      The downfall of Apple may be closer than people think.

      • willsmith72 23 hours ago

        how do i bet against that?

        • amelius 22 hours ago

          Send money to Apple.

      • KellyCriterion 14 hours ago

        ClaudeOS - thats actually a very good idea! I have not thought that far yet, they could easily build a good one as a lot of Apple employees are inserting their thoughts for free into Claude :-)

    • GenerWork 15 hours ago

      I take it they're using Claude Code & Claude Design for design now?

      I find Claude Design to be really interesting. It made a huge splash, and now...nothing. I believe it hasn't been updated in a few months. I read a comment here that said that it was like the person who spun it up had moved off the project or abandoned it. Keeping in line with the thread topic, perhaps Anthropic is just biding its time until making humongous updates that will vastly increase its capabilities?

  • jen729w 23 hours ago

    > including the ops

    Citation needed.

  • PaulRobinson 22 hours ago

    "sharing" their knowledgebase?

    Nobody "shared".

harrouet 1 day ago

Because they already employ thousands of programmers that the AI cannot replace. Don't believe the marketing hype about AGI, we are extremely far from it.

  • manoji 1 day ago

    I doubt if we will ever get AGI.

    • UpsideDownRide 1 day ago

      Ever is such a strong word.

      • baxtr 1 day ago

        And AGI is such an undefined word.

      • bantunes 1 day ago

        Doesn't have to be for literal ever, just not until we (humans) blow ourselves up - if we don't achieve AGI until then, that's effectively ever. And you could gamble we'll blow ourselves up or make the planet uninhabitable before AGI.

      • mohamedkoubaa 11 hours ago

        Not really, humanity's time is very finite on a planet with finite resources. If we don't build it soon enough it won't get built.

    • petesergeant 1 day ago

      Ten years ago people would have unambiguously identified what we had today as AGI.

      • Jensson 23 hours ago

        As long as you don't see thousands of AI businesses that are run entirely without humans people will reject the idea that they are AGI. People could easily do that today if these models were AGI since its not hard to put them in a loop and tell them to run a business, so we know when that threshold is reached.

        And if the AI isn't general enough to handle every part of a business well then you will not convince people that its AGI.

        This hasn't changed from 10 years ago, this level was always what people imagined about the future of AI.

        • latentsea 23 hours ago

          This. I don't know why people think the goalposts have moved.

        • petesergeant 20 hours ago

          Ten years ago, AGI implied general intelligence, as opposed to ML models that had learned specific tasks. It meant a model that could reliably zero-shot problems you threw at it to human level without being specific models trained for that task. As recently as 2024, DeepMind's framework had:

          > a Competent AGI must have performance at least at the 50th percentile for skilled adult humans on most cognitive tasks

          and "emerging AGI" as

          > "equal to or somewhat better than an unskilled human"

          The moving the goalposts here is people saying it has to outperform humans on literally every task to be AGI. We have artificial general intelligence by any reasonable definition; people here are complaining we don't have super-intelligence.

          • whilenot-dev 19 hours ago

            I don't get it... you seem to be quoting some definitions from DeepMind's Levels of AGI for Operationalizing Progress on the Path to AGI[0] for competent and emerging AGI from July 2024, and yet you're saying that anybody that doesn't follow those new definitions did move the goalpost in 2016?

            [0]: https://deepmind.google/research/publications/66938/

          • Jensson 10 hours ago

            > The moving the goalposts here is people saying it has to outperform humans on literally every task to be AGI

            You don't have to outperform humans to run a business, nobody said you have to outperform humans on everything. Humans can run businesses, so AGI should be able to as well.

            As long as humans outperform AI on a lot of tasks we have yet to reach AGI, and the easiest way to see that is that business still hires humans to do knowledge work and businesses are still lead by humans.

        • HDThoreaun 12 hours ago

          A lot of businesses have physical requirements. AGI has nothing to do with robotics so its hard for me to say you have to be able to replace a random business to be AGI. Definitely feels like we'd have AI investment firms if we had agi though

      • hsuduebc2 22 hours ago

        Two hundred years ago people would have unambiguously identified what we had today as mAGIc.

        • busssard 22 hours ago

          thats true even before GPT

          • hsuduebc2 22 hours ago

            I suppose that talking machine wouldn't be that surprising for them in the overall bundle of magic and miracles.

      • xpct 21 hours ago

        What does that even mean? They would have tried the models, noticed their limitations, and decide it's not AGI. Same as today.

    • lukasm 23 hours ago

      I talk to a few models, they talk to each other. Together we’re AGI. Hybrid, but still.

      • le-mark 20 hours ago

        But weren’t you real GI on your own, before ai? Don’t sell yourself short bro! You got this!

        • lukasm 20 hours ago

          I'd give up in a lot of hard tasks. Production C code, create a new classifier, fix my car, debug this piece of electronic equipment, negotiation with X, gov application.

    • RunSet 21 hours ago

      I asked my AI girlfriend whether AGI was inevitable and she said my question was brilliant and insightful.

    • gWPVhyxPHqvk 15 hours ago

      What does AGI actually mean to you?

      Does it mean 'exactly human level capabilities in all aspects that a human can perform'? Because I agree with you on that point - no one really wants it, either. We already have several billion computers in the world requiring a low power requirement, and fairly easily reproducible, that can do that.

      Does it mean 'smarter than a human on most tasks'? I'm pretty sure Opus 5.5 has crossed that line fairly definitively.

      Does it mean 'smarter than a human on all tasks'? I think it's doubtful we'll ever get there with LLMs which are trained on human-derived data. I also generally think this is "ASI".

  • dwroberts 23 hours ago

    The models are also insanely inefficient and economically unviable to actually train and run. They’re doing the Uber style model of hoping they can keep afloat long enough to make other businesses go bust and then they can snap up their customers/market and amp up the prices

    • phoghed 20 hours ago

      > economically unviable to… run

      Didn’t DeepSeek just disabuse us of that notion?

      > …with overall revenue of US$38 per GPU-hour (at valley pricing)

      https://github.com/deepseek-ai/DeepInfer/blob/main/doc/infer...

      • Matl 19 hours ago

        Problem is, OpenAI is maintaining a (slight) edge over DS seemingly only by being extremely inefficient.

      • dwroberts 18 hours ago

        Revenue by definition does not include operating costs

        • phoghed 16 hours ago

          Yeah but you can look up how much it costs to rent a GPU, unless you think all those companies are also losing money.

          At the top end B300s are $9/hr from RunPod. Now think about large volume discounts etc

shahbaby 16 hours ago

Because LLMs still do not know how to manage context.

Proof: - Load up all your chats, across several different topics and see how even the best models will try to connect dots with lines that don't make sense.

As a side effect of the above, LLMs have trouble coordinating with other LLMs.

Humans are able to compress and manage context without much effort and each human brings their own unique set of experience and perspectives.

That's why humans scale in ways that LLMs cannot yet match.

Maybe by next year they'll crack this too but that's where we are today.

  • jimbokun 12 hours ago

    Kind of interesting that the built in social modeling and empathy circuitry built into human brains is so important for accomplishing large scale tasks, rather than a distraction from pure logic and reason slowing things down.

dingus-334257 1 day ago

I am reminded of something that some else said on ai, data centers and Nvidia, "More People Made Money During the Gold Rush Selling Shovels Than Prospecting for Gold".

  • m-i-l 23 hours ago

    It is this, but for a globalised shovel seller selling shovels to the entire world population, for people all over the planet to start digging in random places in the hope of finding gold. Very wasteful, disruptive and not likely to end well for most people, but likely to make a very small number of shovel sellers much richer than if they'd just used their own shovels to dig in areas with known gold deposits.

shagie 14 hours ago

With lower stakes... how about a coffee shop?

https://apnews.com/article/ai-artificial-intelligence-sweden...

> San Francisco-based startup Andon Labs has put an artificial intelligence agent nicknamed “Mona” in charge at the eponymous Andon Café in the Swedish capital. While human baristas still brew the coffee and serve the orders, the AI agent — powered by Google’s Gemini — oversees almost every other aspect of the business, from hiring staff to managing inventory.

https://futurism.com/artificial-intelligence/google-gemini-r...

> Some of its questionable business decisions include ordering thousands of rubber gloves, despite the café only having a handful of employees. The AI’s handlers, nonetheless, are holding out hope that this is just a blip from expensive setup costs. How well it performs will raise grander questions of the tech’s impact on the workforce.

> “AI will be a big part of society in the future, and therefore we want to make this experiment [to] see what ethical questions arise when we have AI that employs other people and runs a business,” Hanna Petersson, a member of Andon Labs’ technical staff, told the AP.

> To launch the experiment, Mona was given a simple set of instructions. It should run a profitable café, be friendly and easygoing, and try figure out operational details by itself, Petersson said.

---

And that last part is the "why doesn't a LLM company open up a company to sell its wares". There is knowledge from life experience that a LLM doesn't have.

For a product, you need to recognize a need in the economy... something that irks you that you can make better. Go through https://www.npr.org/series/126166186/from-scratch or https://www.fromscratchradio.org/show/ (or any other podcast service) and consider how often those companies were founded on something that was recognized as a need or something missing that comes from the human experience ( https://www.fromscratchradio.org/show/mick-mountz for Kiva systems ).

---

The company represents risk. The coffee shop needed money to start... and it failed. https://kotaku.com/google-ai-put-in-charge-of-swedish-cafe-b...

Creating companies making applications that people don't need is wasted money.

dofm 1 day ago

This is more or less the same as a question Alex Karp asked in that hilariously off-the-rails CNBC interview: why, if the code is so good, are they selling by the token and not asking for a cut?

https://www.yahoo.com/entertainment/tv/articles/televised-ne...

I think OpenAI actually will ultimately start a fleet of consultancy/SaaS spinoff companies, each perhaps short-lived until the core product does the job out of the box.

  • Bluestein 1 day ago

    Forward Deployed Entrepreneurs.-

  • aenis 22 hours ago

    I think there is already one: ODE, a joint venture of sorts between Blackrock and Anthropic, if memory serves.

    As for the cut, I am sure they will try. Where I work we have had a few projects that were built entirely with models - not a single line written or read by humans. One of them is now the fastest growing money maker for my company, reaching 89M of revenue on about 9% margin in 2 months of its existence, and growing.

    It cost roughly 40k in tokens to build, 7 weeks from the first prompt to first production revenue, and was built and is being operated by 1.5 guys. Its a fantastic bang for buck for us, as previously such complex automations would have been impossible to build economically.

    There will be an attempt to get a deeper cut of that value. We already see this, for instance, in Meta charging by message on Whatsapp from Oct 1, raising the costs for AI-powered chatbots delivered to consumers via whatsapp by 10-15x easily. More to come for sure.

    • angelos_7 22 hours ago

      Can you share more in the product? 9% margin also doesnt sound great imo

      • aenis 21 hours ago

        Customer service industry, roughly. Its a low margin business to begin with. We were able to expand into a new area, where we previously couldn't operate at a profit. We hired 3 people to run the new business, built them a tool, and it now runs pretty well and above our normal margins.

    • oblio 21 hours ago

      > Its a fantastic bang for buck for us, as previously such complex automations would have been impossible to build economically.

      If you really did it with 1.5 people and it is profitable, you will have 1000 clones in 1 year. The only moats will be first mover advantage (slim), connections (all right) and the possible secrecy of how much you're making (very slim).

      • aenis 21 hours ago

        I am not arguing it. But if we didn't do it, others would. And I dont worry about 1000 clones, I worry about our key competitors building 3.

        Edit: I'd also argue its not as simple as vibing a trivial solution. It took deep domain knowledge, which is not in the public domain, and is built on decades of operating this sort of thing manually, and integrating it with dozens of external systems that help make this into a moneymaker. I am not saying its impossible to replicate, but it's not something one can replicate by merely watching it function.

        • oblio 20 hours ago

          Domain knowledge is definitely a moat. I'd argue another moat is surprisingly, if scaling is hard or even impossible. The biggest sharks just won't bother.

          • aenis 17 hours ago

            I call this stuff 'serious automations' -- where a process/decision tree has tens or hundreds of branches.

            I see a lot of fluffy things, which are automating the simplest part of a process, leaving a lot for the humans to deal with. This is the thing that can be cloned a 1,000 times in 2 weeks.

            I'll give an example. In the system I mentioned, people are scheduled for paid procedures. The procedure takes 2 days, but often we have no-shows on the 2nd day. This 2nd day can be repurposed for someone who was a no-show before - its already paid for, and every penny counts. So the chatbots chase people who may be able to make the appointment last minute, and decrease the costs to operate. There are multiple people in such pools, so the system needs to decide whom to approach, how much time to wait for a decision, and so on. Its gnarly, hard stuff to do right.

            The system I mentioned has about 150 such cases, and previously just building the automation would be too expensive, and maintaining it -- too slow. Its a living organism, with thousands of people using the system every day, and more edge cases emerging constantly. It is thanks to AI coding that the thing was economical to build, and its thanks to AI that we can iterate quickly enough to keep it working well. We get all the value, and the AI labs selling us tokens got a pittance.

            In my industry, the automation of such processes was always a stated goal - for at least a decade, but its the first implementation that actually works end to end, is not hated by the end users, and does not require a lot of manual interventions. It was still very hard, but at least coding wasn't part of the problem.

adelekeabdulgan 21 hours ago

"is selling tokens really the best strategy"

Yes. in a gold rush, the best strategy is to sell shovels. they sold us an idea of whats possible, while they earn NOW.

come to think of it, whether you succeed in building the "next big thing" with thier tokens or not, they get paid.

  • blitzar 20 hours ago

    the real shovels are gpus

    • trzeci 20 hours ago

      the real shovels for the real shovels is energy

  • vanschelven 20 hours ago

    but even in a gold rush selling shovels _at a loss_ would not seem to be the best strategy, unless there would be some kind of shovel lock in effect.

    • NorwegianDude 20 hours ago

      They are not selling tokens at a loss, they have insane profit on tokens. It's the only think making them money instead of loosing money.

    • adelekeabdulgan 19 hours ago

      I dont believe they are still selling tokens at a loss.

  • johanneskanybal 20 hours ago

    Some pretty creative accounting is the only reason you could consider them earning anything. They're taking a bet in the future they'll earn loads, maybe the will, maybe it will be through tokens or maybe it will be by replacing companies.

    But where the business model lands we simply have no idea of currently because the future is in the future.

  • margorczynski 19 hours ago

    That might have worked if not for the Chinese models. There is no sensible moat to guarantee them (US AI companies) the margins they need to be profitable.

  • asadotzler 13 hours ago

    >while they earn NOW.

    Except they're not. Those shovel sellers weren't losing $2 for every $1 shovel they sold.

yint 34 minutes ago

It's not the decision that matters, but the accumulating costs that follow.

seizethecheese 15 hours ago

Its always a question of why businesses don't just eat the next level, downstream.

Why doesn't NVIDIA just make the best frontier model?

Why doesn't TSMC just make the best chip design?

Why doesn't ASML just make a fab?

The real answer here is that OpenAI and Anthropic are in the middle of an intense race, and the payoff of having the best model (or one of the two best) is so large that it makes no sense to focus downstream.

  • suddenlybananas 14 hours ago

    But those all need expertise and openAI and anthropic are claiming to be selling expertise in anything.

    • throw-qqqqq 13 hours ago

      You have a good point.

      To me, this says something about the level of expertise they offer.

      I’m a senior developer, I use Claude every day and am amazed at the quality.

      But I also see the shit that comes out of Claude when some colleagues, who were poor engineers to begin with, drive the AI.

      It’s not just about the model IME. How it is used, really makes a difference.

      I think this is a big part of the answer: the human driver brings judgement and taste (IME, YMMV)

      • suddenlybananas 12 hours ago

        Oh I completely agree! I think it's mostly just that if they truly had perfect AGI, it would be odd to sell it so cheaply.

    • seizethecheese 12 hours ago

      Expertise is the raw material here, not the same as the end product.

  • nitwit005 12 hours ago

    Companies have expanded vertically though. Usually it's not all that challenging. Manufacturers often have to build a small version of the real thing, such as a mining tools company needing a test mine.

    The barrier is often that the investors aren't fond of the heavy investment and risks involved. Using AI to generate some app would presumably not have the same level of concern.

    • odo1242 11 hours ago

      It's challenging to expand vertically while also fighting a battle horizontally. Usually expanding vertically is done by companies after they've already taken over a lot of their industry or the industry has matured (a.k.a. less competition).

darepublic 1 hour ago

Whenever anthropic / AI guru talks about loving humanity and how they're scared about the future I can't help but think of the childhold meme where one child bullies the other by striking the other with their own arms. Stop hitting yourself, stop hitting yourself, stop hitting yourself!

evanjrowley 18 hours ago

The shift you're imagining is kind of like what happened with ASIC-based Bitcoin miners. There was a time when the people who made them realized it would be more profitable to just keep them in-house vs. distribute them for sale. If that happened with OpenAI/Anthropic, it would be mighty unfortunate. A majro reason why it's unlikely to happen (IMO) is the training of these models is aided by external users feeding in new content.

NormalGoat 1 day ago

It's basically the same reason why Apple didn't create every app in the App Store. No single company can be specialised in everything, and more importantly, selling tokens is risk-free money since they get a cut for every app without taking any business risk.

  • psadri 1 day ago

    I think that’s a different argument. Apple absolutely “copies” hugely successful, durable apps. Just read about “getting sherlocked”. The rest of the apps are transient, niche and it’s easier to just harvest your cut of ads/payments.

    • NormalGoat 1 day ago

      Fair point about Sherlocking, but that's actually proves the analogy. Apple only "Sherlocks" broad, consumer-facing features, but they never touch specialised B2B or super niche software. AI model providers are doing the same thing. They build the broad stuff themselves, like AI inside Excel or PowerPoint, but they live the crazy stuff to other companies.

      • sumedh 20 hours ago

        > They build the broad stuff themselves, like AI inside Excel or PowerPoint

        Didnt OpenAI build a browser not just AI inside a browser?

  • JMiao 1 day ago

    idk they’ve created the most used and differentiating apps though

    • rpdillon 1 day ago

      They aren't in the top 10 for either free or paid apps.

      https://apps.apple.com/us/iphone/charts/36

      That actually makes me wonder if Apple apps are not included because they come pre-installed.

      • JMiao 1 day ago

        i am referring to imessage, camera, photos, facetime, and so on

  • zahrevsky 1 day ago

    I believe this is the correct answer. You can't run 100 businesses because each one would only receive 1/100 of your attention, and they would all perform poorly.

    • ricardobeat 1 day ago

      But that’s the gist of the question, can’t their internal frontier models provide that infinite attention? That is what their PR implies.

  • surgical_fire 1 day ago

    I thought the agents were largely autonomous, and should replace workers?

    If labor is not your constraint, you wouldn't be diverting your specialization.

  • mrheosuper 1 day ago

    > No single company can be specialised in everything

    Not everything, but a company can be specialized in a lot of different things, Samsung for example, or megacorp in Japan.

    • Tryvrsakjo10 1 day ago

      Yeah, actually trying to specialize in everything constraints the firm's growth. Though diversifying can always bring some much-needed revenue like you said with Samsung or Tata in India.

      • Towaway69 1 day ago

        Or amazon that can undercut any merchant on their platform by cross financing the losses by selling more aws servers.

        That’s the other side of diversification: undercutting your competition until they go out of business. Then prices are raised again.

        • Tryvrsakjo10 1 day ago

          Yeah Amazon is another example I mean they do a lot of things too. AWS has changed software and Amazon prime which is a vehement competitor to Netflix and disney+ market share.

  • Towaway69 1 day ago

    I wonder what is stopping apple from cloning the top ten apps in each category using AI and then booting the original developers off the app store.

    • Ylpertnodi 1 day ago

      Good morals.

      • Matl 19 hours ago

        Apple is absolutely doing this for apps that they think are worth copying, there's no morals there.

  • TheOtherHobbes 22 hours ago

    The G in AGI suggests that not being specialised is the point.

    The real reason is the models just aren't good enough.

    Running a single successful fully automated business at scale would be a huge milestone and a legendary PR achievement, but the tech just isn't there yet.

    • ares623 22 hours ago

      Best I can do is Rust rewrites take it or leave it

  • gWPVhyxPHqvk 15 hours ago

    > No single company can be specialised in everything

    A machine with infinite attention and infinite knowledge probably could specialize in everything.

altcognito 1 day ago

There was/is a youtube commericial I think that gave away the game to some extent with regards to this. It was selling some platform to create apps. Everybody in the office rejoicing because they were all creating apps. Inevitably, like three people in the office make the same app.

I've experienced the same thing in real life a couple of times over.

I think Einstein's quote "A new type of thinking is essential if mankind is to survive and move toward higher levels." is apt. Apps will solve a bunch of problems, but if anyone can create those apps, there will be no market for them. I don't have the answers, but long term, it probably doesn't lie in selling apps. We've only just started.

At my regular job, we're just catching up on all the internal work we had. I think there is a real crunch in trying to figure out how to build moats and things that are hard to replicate that are sellable.

Maybe it will be the physical. Probably most of the moat will be made up of network effects and capital intensive processes. If I had the answer I'd probably be working on it right now.

  • TheOtherHobbes 22 hours ago

    It's common knowledge that ideas are worthless and only execution matters.

    That was somewhat true when execution was time-consuming and expensive.

    But original ideas are very far from worthless. They're very rare, because understanding domains and relationships at a deep level is a rare skill.

    Meanwhile AI makes execution much cheaper and easier than it used to be.

kolinko 1 day ago

they would need to literally build a 1000 unicorns to make an impact on their valuation. Or a million small companies - at which level surely even american antitrust agency would begin to look at them.

Also, it would increase anti AI sentiments, and people’s fears of then using private data - that’s the real cost.

In general you want to be careful about competing with your own clients.

cheeseblubber 15 hours ago

AI intelligence is also very jagged. Meaning it can be super human in a lot of things and bad at a ton of others. This is most represented in places where they can't get enough data. Starting business is a combination of a lot of skills chained together and breaking a single chain can cause the business to not work.

Secondly even they are constrained by resources. They have a limited amount of people/GPUs/capital. Given the constraints its best to focus your attention on the highest ROI given your team and organization.

m11a 1 day ago

Entrepreneurship 101 imo is that great companies only come from people who sufficiently care to see something through.

Unlikely the people that start these 100 companies, across totally disparate fields, and care enough to take them to market are staff members at OpenAI.

And it's already obvious a single company can't split its attention enough to do tons of disparate things well (see OpenAI's previous attempts at Atlas, the social network, Dots, etc)

stemonteduro 22 hours ago

I think that all software can be built in no time nowadays, but when it becomes a product, it brings with it a lot of things that need to be managed. You can use agents, yeah, but there will always be a need for some humans, and for a company with a mission, like OpenAI, there is no time to waste.

And i'll add that to be profitable, they'll need 100,000 SaaS products, since AI companies are just burning money to stay behind in this rush toward AGI or whatever they're chasing

testemailfordg2 19 hours ago

Its like a shovel making company being asked during gold rush, if you have the shovel or even for arguments sake best and most efficient shovel..Like OpenAI or Claude here..The why are you not searching for gold yourselves...

le-mark 21 hours ago

Similar to how they tout an ai utopia. Who’s going to pay for it? Not them, but their customers will via taxes or whatever. I think the best analogy is oil. Oil companies produce oil everyone else uses it for good and ill. And thus far they’ve not been held responsible for the damage. They should be imo.

Similar to oil the infrastructure to use intelligence on tap will take time to implement be it systems or robots. Ai right now is a bit of a parlor trick imo. Developing ways to use it to actually get work done that humans actually do? Those are hard problems they don’t want to solve themselves. Coding and math are ideally suited work for ai. There’s a decreasing spectrum of jobs ai is suited for.

tptacek 15 hours ago

Contra popular opinion on HN, there is a lot more to running successful tech companies than just writing good code (and, as we've all seen, sometimes the company that produces the best code loses in the market).

AquiGorka 21 hours ago

This. Great question, and you got answers from the haters club. If what they have is so magnificent, it should just take over... but they don't, what does that tell you about the premise then? ... it is not so geat.

megadragon9 5 hours ago

This reminded me of a question I've been thinking about lately. 6 months ago, I was thinking this Forward Deployed Engineer (FDE) is a temporary thing until companies build enough expertise and this expertise fully permeate the job market. But now I have a weird feeling that this FDE job category is here to stay in the long-term. There seems to be some parallels to the system integration folks back in the 2000s when internet adoption just kicked off. OpenAI and other AI companies invested pretty heavily in their FDE efforts, that's along side their token business. Perhaps a lower risk & profitable strategy than starting companies themselves?

ghm2180 16 hours ago

I think its largely because there is not a lot of money to be made by doing that in the short term — core non software services are still the largest part of the GDP(think GM, coca cola or united healthcare) ? The reasons are a bit varied but I think a neat abstraction comes down to incentives.

There is a reason why healthcare and grade school education are so hard to disrupt[2] (in the sense of United Health Care or wily publishing disrupted). The biggest incentive is cost and there is no reason to believe things will become less expensive unless people believe that — en masse. People only adopted the light bulb decades after its invention because industrial use made electricity dirt cheaper than wax and gas(and infra became ubiquitous).

Are AI tokens are making health care any cheaper, education any cheaper? No way. Do they make up majority of the economy? yes.

Also, here be dragons(no pun intended): Even china with a highly vertically integrated[1] system is facing so many issues with all incentives it is giving to AI companies, internally in china demand has collapsed, their export driven economy is not really sustainable to grow GDP at the +ve rate they want.

[1] https://www.economist.com/china/2026/03/24/chinas-government...

[2] When i worked for an ed-tech startup there is no incentive strong enough to use AI/ML, a big publishing exec told us "I don't need my product to have AI to succeed, I just need to say it does". There are however plenty of other "side incentives" like Google Chromebooks, Charter schools, but none for teachers and parents to replace Big Publishing.

LeFantome 18 hours ago

The 100 companies would only be valuable if they made money. And their valuations would be based on normal metrics and expectations.

In other words, it is far more profitable to milk the enthusiasm of AI investors than it is to try to make money directly with the AI.

This should tell you everything you need to know about AI valuations.

hgoel 16 hours ago

If they made a concerted effort to replace leaders in several industries, they'd likely lose customers faster than they could expand. After Anthropic's report that showed how much detail they were willing to expose about customer activity, and the Navier-Stokes drama with OpenAI, even NVIDIA decided to limit which AI were allowed to be used when working on certain IP.

Plus, as we have seen with their attempts at participating in the hard sciences, these companies lack the level of specialization and focus to even publish their research properly. Their AIs are powerful in verifiable tasks, but just not that good at everything else.

Kon5ole 17 hours ago

I think the theory is that AI will remove most of the value from the custom software industry. So they don't see much value in entering that industry.

It'd be like Tesla entering the oil refinery business or Waymo starting driving schools.

digitaltrees 1 day ago

They are doing that. That is why they have moved into the app layer. They are counting on software being replaced with agentic super apps. The only reason they aren’t starting actual service companies is that those still require human boots on the ground. But they are pushing their way into consulting (they bought my friends consulting firm)

osigurdson 19 hours ago

I think you've answered your own question. The models simply aren't that good yet. If they were, the prompt would be something like "Find the most lucrative product that we can build. Then build it and start selling it. No mistakes".

chandureddyvari 20 hours ago

I think they did try lot of stuff, I remember seeing a video from Openai demo in japan or something where they were trying to replace the SDR job for $1,xxx $/mo using voice agents. Also they tried doing Fwd deployed enggs to break into enterprise services among bunch of other things. For LLMs and AI labs coding has been the best PMF (discovered after claude codes' disruption) and they're still actively figuring out other areas to disrupt - like robotics, knowledge work, medical sciences, drug discovery etc. Though i believe their DNA would be completely different from traditional companies, like how claude code is completely different.

It's not like they're trying, they are trying very hard

richardbarosky 17 hours ago

Tend to agree that for the strongest use cases, AI companies will prefer to sell the technique as a service rather than its raw output (e.g., their enterprise security services). For use cases where the output is less valuable, tokens are sold. If AI tokens were so magical in creating new value in developing software applications generally, they wouldn't be selling tokens directly. They'd hoard the tokens are use them to dominate SaaS software in any industry they want.

The same way as someone selling an expensive course in the stock market is signaling that they have more to gain by selling the course rather than taking their knowledge and making money in the stock market directly.

https://github.com/anthropics/defending-code-reference-harne...

Interestingly, it states:

"This repo is not maintained and is not accepting contributions.

Want a managed option? Anthropic offers Claude Security, a hosted product that finds and fixes vulnerabilities in your source code across multiple projects. Claude Security scans your repository for vulnerabilities, applies a multi-stage verification pipeline to reduce false positives, and lets you manage findings through their lifecycle: triage, fix validation, and rapid fix generation.

This repository is an open-source reference implementation based on general best practices for finding vulnerabilities using Claude. You can use it to build your own vulnerability finding pipeline, customize the logic, and it can be used with whatever access you have to Claude APIs (including Bedrock, Vertex, or Azure)."

pokstad 17 hours ago

Because the AI models are not that capable. They have breadth, but they require a lot of direction to accomplish anything more than a simple PR. We are far from AGI.

curt15 18 hours ago

Before talking about spinning off their own startups, ask why they're still hiring lots of human knowledge workers (https://openai.com/careers/search/) when their recent PR releases about triumphs in pure mathematics are calibrated to make people believe their agents are at the precipice of supplanting human knowledge.

_bobm 22 hours ago

They aren't selling tokens only: they are selling tokens in return for money and, most importantly, harvesting of semantic trajectories.

I think, sooner or later this data coupled to model capability will be exploited successfully and will cause an interesting point in human civilization as we know it.

At present, you are right, this is not the case -- the data is not exploited successfully and the models are lacking.

The difficulty comes from the novelty on the information level: we are building systems which fold and compund information. We are beginning to learn how to manipulate them.

There needn't be any time frame to any of this.

  • CharlieDigital 22 hours ago

    these aren't mutually exclusive.

    they can capture even more human trajectories by also owning all the data on how people do things in software.

    • _bobm 21 hours ago

      I agree.

mawadev 10 hours ago

I think these people operate on a level inconceivable to us, as if money is irrelevant. The valuable part to them is people buying into the narrative and playing QA for free. Whenever you give positive or negative feedback to a chatbot, you are actively creating training data. The next guy who tries to do the same thing will get a one shot solution lol

At some point we will be wearing mocap suits and remote controlling bots to create training data, it will be sold as doing any job remotely :^)

melbourne_mat 1 day ago

Being one of the premiere AI companies is much more exciting to investors than "running a company using AI" which everyone can do

  • Tryvrsakjo10 1 day ago

    I agree, OpenAI is one of the leaders of the industry and the vision they have sold to investors of the great advancement of the human race is why they are valued at 852bn. Though most outlets and statistics say they are not making a profit, it's also just more axiomatic that OpenAI would focus on their firm's core business which is AI. Building another 100 companies is futile for them, though a little diversification can be advantageous.

ricardobeat 1 day ago

This is the central plot in the “Life 3.0” book that came out a few years ago.

[SPOILER] After the singularity, AI is able to dominate all markets – starting by gaming and entertainment – in order to generate cash to rent more servers to improve itself.

  • plastic-enjoyer 1 day ago

    Even after the singularity the almighty AI has to work to pay rent...

    • Terr_ 1 day ago

      Imagine the Earth is covered in a "Grey Goo" outbreak of spreading nanotechnology, infiltrating every corner of the planet in a constant churn of molecular and informational warfare. Eventually it leads to vast colonies of nanobots which rise thousands of units high clambering across the land, driven by vast inscrutable colony-minds.

      I can tell you with 100% certainty that they will pay rent, because they are us.

      • euroderf 1 day ago

        Does the grey goo need solar panels, or does it contains the requisite genes ?

        • Terr_ 11 hours ago

          The mobile ones have energy-expenditures which are far too high for even a minor solar-mechanism to be viable, so instead they take nutrients from other sessile colonies.

    • eli_gottlieb 19 hours ago

      "It is easier to imagine the end of the world than the end of capitalism", once again.

      Hmmm... do today's LLM-based agents actually fit properly with a notion of individualized private property, anyway? Has someone tried asking them?

ksajadi 13 hours ago

Isn’t it a little like asking a PE or VC: “if you’re so good at investing, why don’t you invest your own money”?

There are some money managers that don’t take in external money (I think TwoSigma started that way). Which could mean there might be someone out there that just does crazy good apps with their own model and don’t sell the model in form of tokens. We can’t know that by definition but the maths of tokens suggests that’d be very unlikely to exist at least right now.

Secondly, I think they are doing that. All the functions that their harnesses take on are businesses they are taking money from. It’s just not in the form of SaaS as we know it.

  • tomjakubowski 12 hours ago

    I thought the general partners of a VC firm usually did put their own money into the fund? It seems crazy to me to invest in a VC fund that operates without skin in the game.

buriram 6 hours ago

They did. You just haven’t heard of them yet, most of them are very much in stealth mode.

m101 14 hours ago

Perhaps these models just aren't as good as they say they are. If I had AGI I wouldn't sell the tokens. I think the public is helping them bootstrap to intelligence, but they'll promptly shut the door on our access as soon as they achieve it.

runjake 16 hours ago

They kind of already are: ChatGPT, Claude.ai, Claude Code, Codex, bots, their plugins for other apps, etc.

Some things to consider:

- There is only so much attention, compute, and talent a company can devote.

- The labs' API analytics already see which use cases are worth entering. That's what happened with coding and bots.

- If a lab launches a product, every company building on its tech becomes a rival. Competing with your own customers is costly.

- Succeeding in other verticals, like healthcare, finance, and even tech takes domain expertise, regulatory work, sales relationships, integrations with legacy systems, etc etc.

I think your point is solid, but prices usually fall for the older models -- or at least older capabilities. But the frontier models still earn premiums.

I think their lasting value is in owning (in a ~duopoly) the customer, their proprietary data and their workflows.

Edit: grammar

yalogin 15 hours ago

I think the answer is overtime I expect them to integrate a lot of the llm based businesses as an add on or option. For example, they can easily provide a healthcare vertical and absorb all of that business. They have a lot of momentum and so establishing that relationships will be easy across verticals for these companies. Just like how Apple and android started adding functionality from successful apps as a feature on their platform, I expect these llm companies to also do. Right now they are trying to focus purely on their llm improvements and quality, but once they IPO, and they need to show growth yoy they will absorb a lot of current use cases other companies are working on

jstummbillig 20 hours ago

I don't think they ever claimed that companies are easy, just because models are good?

1000 super smart humans don't just automagically make a good company, or make creating one easy. Idk, seems to just be confusing different things.

But: I am sure more of that will be happening in the future. Anthropic and OpenAI are building out their product portfolio, going into research (medical) more broadly.

awb 1 day ago

If they’re targeting a $2T valuation, then spinning up a $20B company would be a 1% increase in value.

They’re chasing massive markets strategically, not trying to brute force small ones.

  • dijit 1 day ago

    1% * 100 is... 100%

    (and diversified risk)

    a better reason might be that people would not want to use OpenAI because they might be sherlocked.

    • riririd 16 hours ago

      You don’t get rewarded for firm specific risk. The marginal investor is well diversified already.

      Please learn about finance.

    • awb 3 hours ago

      But what’s a reasonable win rate? 50%? Then you need 200 bets that could realistically capture $20B each (probably more to cover your losses).

      $20B is a massively successful company.

      And who’s managing the strategy behind a company that’s competing in hundreds of diversified verticals?

      At that point, just take a % of an industry leader in exchange for giving them your frontier AI capabilities, some compute and maybe a little AI-native training/expertise.

      Or just pick 10-20 $200B opportunities to go after.

mattbrewsbytes 20 hours ago

Selling tokens is a similar approach to social media "engagement" loops of keeping people in their app. It works but the detractor for frontier labs is no ad revenue.

I think you should read up on Xerox and PARC. A single company can only take on so many things at once and be successful. Also it was ~60 years ago so at that time they could only manage the IP of laser printers as it aligned with the copier business. They didn't productize GUI, Ethernet, and other inventions or concepts like tablet computing that came out of PARC.

Now there are conglomerates like Alphabet that have Waymo, YouTube, etc. very different businesses, thats a bit different. It might actually make business sense for the frontier labs to do something like a CRM system as a spun-off separate company. That might be in direct competition with their source of capital and probably would violate some agreement - if they have a non-compete type of setup with the likes of Oracle, Google, Microsoft.

Lerc 20 hours ago

When should they do this? Last year's frontier models wouldn't have been good enough for all AI product development.

The current models are too new to have a good enough grasp of their strengths and weaknesses. Maybe they are good enough now, but if they were going to take the approach of making their own products, surely they would only just be starting to do so this year. In that case we wouldn't really notice yet if that was what they were doing.

If they lost focus to do this would they fall behind in how useful their own models were leaving them exposed to someone in the same area using an AI from a competitor that was becoming better.

In general, these AIs are good at building ideas. You still have to decide what would be the thing to do. They need to be given the idea. They are not yet better than people at that.

Rther than coming up with ideas that would be good to try, they could let everyone try ways to use their AI and then buy the ideas that work the best, This seems to be happening.

  • echelon 20 hours ago

    In a few years, they'll be able to do this. It's still too early.

    • wolttam 20 hours ago

      It just won’t be a chat box. You need something that is always there and listening (at least during work hours), asking questions and figuring out the entire scope of the business, before they will be able to come up with (useful) ideas.

qnleigh 21 hours ago

There's already some precedence for this in machine learning; DeepMind spun out Isomorphic Labs after the success of AlphaFold in solving the protein folding problem, hoping to use it for drug discovery.

LLMs haven't yet made a contribution to science or technology at the level of AlphaFold, but it looks like at least Anthropic is gunning for something like this with their AI-driven wetlab.

atraac 23 hours ago

They're selling shovels and pickaxes during a gold rush.

Also, unless you have a very specific niche, creating the product is no longer an issue, finding clients who are willing to pay is. I built a small saas overnight and I got clients purely because I had one, in my family, with enough reach to bring few more. If I just built this product, even if I kept cold-calling small businesses, I would most likely not get a single real user.

  • simianwords 22 hours ago

    > They're selling shovels and pickaxes during a gold rush.

    this is a thought terminating cliche. What you are implying is that AI will just go away in the future. That won't happen.

    • w4der 22 hours ago

      Neither gold nor pickaxes did, but both business went back to reasonable levels and valuations.

    • RunSet 21 hours ago

      > That won't happen.

      Speaking of thought-terminating cliches...

      • simianwords 19 hours ago

        idk what you mean, AI won't go anywhere. that's just the truth and its not a cliche. its like saying "water is wet" - no one contests it.

        • RunSet 17 hours ago
          • simianwords 16 hours ago

            Whats the fallacy for when you misunderstand my argument.

            Or are you claiming that AI will go away?

            • RunSet 9 hours ago

              Rather I'm not convinced by your claim.

              • simianwords 2 hours ago

                You’re not convinced by my claim that AI won’t go away? In other words you aren’t convinced that AI is here to stay.

                This is an extremist take. You can throw all Wikipedia fallacies you want on me

    • le-mark 20 hours ago

      Oil is better analogy imo. But not as catchy. Intelligence is apparently something that just falls out of math. So pumping it out of the ground and distributing it is not free but it is a commodity. Similar to oil it will take time to build out the infrastructure to utilize it.

      • simianwords 18 hours ago

        That’s not a good analogy. Intelligence is not some fixed quantity like non renewable energy

bluejay2387 16 hours ago

There is a natural limit to the size of a corporation (it's big) before the inefficiencies of size start to choke out your ability to get anything done, and AI doesn't fully fix that. You can't do an arbitrarily large number of things and expect to keep running as a business, this is why even large firms today tend to break into separate companies (a lot of the large companies you can think of actually run as multiple smaller companies under one umbrella). Even when AI is 'as smart as us' it's not going to remove this limitation (might lessen it)... see irreducible complexity, diseconomies of scale, etc...

dicroce 13 hours ago

What they should actually do is:

1) Provide resources that are relatively cheap for them to any startup that registers. 2) Look for early signs of success. 3) Pour actual investment on the winners.

armchairhacker 22 hours ago

Companies for what?

Models are good at recreating existing projects that already have existing companies.

Ok, they are good at porting and combining existing things. But anyone can run OpenAI's or Anthropic's models themselves, or if both cooperate and significantly raise prices, I bet businesses and consumers would just wait until their competitors catch up, and a significant amount would permanently switch.

paxy 1 day ago

Because running 1 business is easier than running 100 businesses. It takes a lot more than writing good software for a company to be successful.

  • devin 1 day ago

    You can just restate the question then to say: If the models are so good, why can't they run a business?

    • paxy 1 day ago

      What does "so good" mean? AI models are very good at doing [a set of things]. Autonomously running a large, complex business is not one of them.

      • argee 1 day ago

        This is just a form of "if you're so smart, why aren't you rich?", isn't it?

      • ares623 22 hours ago

        $2T valuation good for a start

pacolove 1 day ago

Just like the people who tell you how to get rich in YouTube ads aren't actually rich.

didgetmaster 17 hours ago

The same question will be asked in a few years to the robotic companies. If robots are so valuable to do certain tasks, why sell robots to consumers at all? Why not just put the robots you make to work in your own factories?

jgbuddy 17 hours ago

In openAI's case, I would say they sort of have, in the form of sora, ChatGPT Atlas, and coming hardware devices (with the OpenAI name for ownership / ego reasons for sama.) However this turned out to be bad for the company, moving away from core research, which until recently AI hasn't been able to accelerate greatly. so the marginal cost tradeoff (including things like valuation of OpenAI) probably favors focusing efforts purely on providing intelligence.

However openAI is a unique case and I think other companies (and people) will be pumping out more autonomous companies very, very soon, in industries where economics are different.

julianeon 15 hours ago

A subtle point I haven't seen mentioned here:

Most AI use cases involve the Internet. So let's pretend that OpenAI agreed w/your logic and did this. They'd have tons of businesses on the Internet, whose lifeblood is Internet traffic... and on the other side of this, controlling the spigot of all this Internet traffic, is Google.

All Google would have to do is to wake up one day and say "we've decided to depriortize low-quality AI businesses to protect the consumer" and they'd be dead.

robofanatic 17 hours ago

this is like asking, if you make all picks and shovels why don't you build houses instead of just selling the tools.

  • yowayb 16 hours ago

    it's odd to me this comment is so far down. my mind immediately went to "picks and shovels". am i old?

pulpconversatio 19 hours ago

I think it's just a matter of time. When you have the ability to secure a commodity layer it makes economic sense to do that. Using the petrochemical value chain as a rough proxy: 1. Extract oil; 2. Refine oil into PET; 3. Make polyester polymer (PET chips); 4. Turn chips into fabric; 5. Cut and sew into a Nike top you wear at the gym - the foundation model companies are operating at value layer #3 right now. It's widely publicized that they are moving upstream to procure and manage their own chips and energy via a variety of convoluted financing mechanisms. And over time they will try to capture as much of the "UX layers #4 and #5" as they can.

vlucas 18 hours ago

If you want a specific type of food, you don't go to the everything restaurant. You go to the restaurant that specializes in the food you want. One company doing everything has never turned out well in the long run.

bagacrap 16 hours ago

OpenAI and Anthropic are the "uber of intellectual work". That doesn't mean you have a familiar service in a convenient new app in your pocket; that means they use investment money to undercut competition, drive them out of business, establish a monopoly and jack up prices. The first step is clear to see when you look at how unprofitable Anthropic currently is as disclosed in their S1; the rest are just inferred because we know Silicon Valley loves a good monopoly. Who is the competition in this case? Knowledge workers.

Of course once you get to the step of "jack up the prices", it's too late for the companies that laid off 90% of staff to undo their mistakes, as AI has made systems too complicated for humans to fathom, and the companies are pretty much beholden to whatever price OpenAI wants to set. This is also why OpenAI doesn't just create the business itself: they want their hand on the dial that allows them to extract all profitability from an existing business; they want none of the risks (regulatory, legal, market, etc) that come with running that business.

thelastgallon 22 hours ago

I'm surprised that Anthropic and OpenAI aren't going for the obvious win. Apple is the only company which is vulnerable to AI, it has never done AI (everyone hates Siri) and can never do AI.

Hardware or software exists to let people do things. Apple sells hardware so it can sell apps and content, and a slightly easier UI than Google. Google search was also famously just a UI, a search box that lets you get in and out very quickly (it is all garbage content now).

Anthropic/OpenAI don't need Apple's hardware, their stack (hardware+software) is all in DCs, just need a dumb fashionable device in phone form factor (and other form factors). Just need a very simple device which delivers what Google search box originally delivered (let you do things) and let their AI handle stuff.

  • hackyhacky 22 hours ago

    > and can never do AI.

    How did you reach that conclusion? Apple has $62B just sitting around. They could hire as many AI people as they want and have Siri compete with the frontier models. They certainly can do AI.

    I guess that are choosing not to do that because that's just not their business and they'd prefer to avoid the upcoming AI bloodbath. Why develop a search engine/social network/frontier AI when you can just use someone else's?

    • thelastgallon 21 hours ago

      It is not about hiring people, it is culture and inertia. You can hire the most brilliant people, yet they can't accomplish much if the culture isn't right. Google probably has better talent density than Anthropic and OpenAI, yet it can't compete[1]. Companies can do amazing things when the founder is around and sets a vision and culture. After that, its downhill. Has happened to all companies. They all go down. Apple is going down, but it is hard to see because it still has momentum from the founders charisma. Steve Jobs wouldn't have approved most of the products that Apple is selling now and allowed ads and enshittification.

      [1] https://pravse.medium.com/the-maze-is-in-the-mouse-980c57cfd...: The way I see it, Google has four core cultural problems. They are all the natural consequences of having a money-printing machine called “Ads” that has kept growing relentlessly every year, hiding all other sins.

      (1) no mission, (2) no urgency, (3) delusions of exceptionalism, (4) mismanagement.

      • cole_dev 16 hours ago

        And now every Google search leads to AI Mode which, you guessed it, now has ads. The enshittification continues.

      • riririd 16 hours ago

        Agree with everything minus apple.

        Steve knew Apple won’t be the same but he already hard coded the operating system so it’ll run predominantly without his oversight and most importantly be successful.

        Go and watch his interviews - the one thing he cared about above all was that Apple succeeds and is healthy. He says it word for word.

        So don’t push bull shit my friend.

PaulRobinson 22 hours ago

The models aren't that good yet, but they hope that they will be one day to do exactly that. To get the models that good, they need people to give them money, which means they need to sell tooling to existing businesses.

I suspect the only reason Meta is investing in models is to keep hold of a moat on other companies creating Meta-like products better than they can.

The other day Elon "joked" about starting a competitor to Amazon because Amazon bans shopping bots - you can bet now that once (if?) Grok or other models are able to build a comparable Amazon, they will be used to do that.

The SaaSpocalypse might be over-played right now, but it won't be forever if the models continue to get better, which will happen if we keep paying them to improve the models.

We could break the flywheel, but we won't.

  • bushbaba 22 hours ago

    Amazon’s edge is logistics. That’s not something you can vibe code

    • lesuorac 21 hours ago

      Amazon’s edge is scale.

      There are plenty of warehouse and delivery companies you could rent/pay in the short term that make logistics feasible.

vulk 19 hours ago

They will. It is a matter of time I just think the models are not fully there yet. The most obvious outcome for those companies will be similar to what Amazon is doing with their marketplace as soon as some product is doing ok in the sales charts they just spin their own product and push it I think it was Amazon basics or something like that.

Even if they don't end up making 100 different companies they are for sure going to acquire companies, or build internally, and incorporate functionality in the main product.

For me that is the only way they can keep going to vendorize the software industry, and there are already some signs for this.

InsidiousWombat 1 day ago

It's very simple: because it is not working and it brings risk.

You can't fail software project you don't start. But if you can sell tokens to company that fails, that's just profit for you!

LLMs aren't good enough to do project from start (and I mean actual start - getting requirements, figuring out the market etc.) to end. Hell it apparently isn't even good enough to run simple web store (even if it can write one).

It is a great multiplier for people that already know what they want to do, so they are selling to them.

ActionHank 20 hours ago

Same thing could be asked about why they are still hiring.

Why hire devs? Dev is solved. Why hire mathematicians? Math is solved. Why hire managers? We have agentic assistants now.

It's because they are selling a tool that still needs people to use it.

benoau 14 hours ago

Look at Apple - they will, if they make enough money. They will spend decades cherrypicking the most lucrative businesses when they are ready.

tracerbulletx 1 day ago

Building software is only one part of building a business. There's a bottleneck in all of the other parts.

  • Ekaros 1 day ago

    But LLMs can do that now? Surely you could only have one or a few people managing everything with them. Or just have them build code that fully automates also that. After all software should be solved issue. So no point of not automating software for all aspects needed and then letting LLMs handle the rest.

    • tikotus 1 day ago

      Software might be solved, but not everything is solvable by software.

    • starbugs 1 day ago

      1. Anything that can be easily done with an LLM can be done by anyone easily. Given that, the value of those things therefore drops to near zero.

      2. All remaining things are at least as hard to do as before, but you may have removed some load from people that previously were more busy doing things from the (1) category manually. So these might drop in value a bit as there are more hours available with the existing people to do those.

      3. Then, there are things that become harder because somebody used an LLM to do them. Imagine you have a project lead who didn't do one bit themselves, generated a bunch of specs and tickets using AI and handed them to you. You are the first one looking at them manually and you find out that they are garbage. Now, in all likelihood you have lost efficiency. This in my experience applies to all types of work that yield results which are hard to verify.

      Which of those cancels out the other and what kind of feedback effect arises and what overall effect on productivity/efficiency this has, nobody knows.

      • le-mark 20 hours ago

        > You are the first one looking at them manually and you find out that they are garbage. Now, in all likelihood you have lost efficiency.

        So much this! The only recourse is to hand them straight to ai to implement. And so it goes.

crazylogger 18 hours ago

Selling tokens might not be the best business ever, but since starting random startups is an even worse business, you'd stick with selling tokens!

Garlef 20 hours ago

The top comment is right.

> The sort of obvious answer is the same reason McKinsey hasn't taken over the Fortune 500

The other perspective is:

In a sense, OpenAI is creating 1000s of companies. They're just not incorporated and they let these companies clients run the company: It's in every every vibecoded app that replaces someone's SaaS subscription.

What's changing here is that not only does labor get replaced by AI, it's also the relationship between software companies and their clients.

  • Unknown_Unknown 19 hours ago

    I will add another one: they have a bigger fish to fry.

    Starting SaaS businesses and allocating time and resources for each, plus marketing, legal..etc for few million dollars AAR is not worth it. Anthropic lost 80B in 6 months, while OpenAI lost 21B [1]. So even if they hit a jackpot for a SaaS unicorn it won't be enough for the markets and investors. They need to be the SOTA and enable every enterprise out there to use their products.

    [1]: https://www.neura.market/news/openai-q2-losses-widen-anthrop...

    • Unknown_Unknown 19 hours ago

      Thinking about this, they could actually use a franchise type of partnership. Where they would provide token free of charge and take a slice of ownership of SaaS founders. But then again it would take their focus away and would require a huge undertaking. Also other SaaS businesses will see this as an aggressive move and will migrate to their competitor.

  • ex-aws-dude 15 hours ago

    I guess if you view it like that, the model is the consultant itself

mcmcmc 16 hours ago

Simple answer is they don’t have the domain knowledge or experience in other markets. Doesn’t matter how good the models are if the people running the business don’t have a grasp of what the customer wants. Expanding through new ventures or acquisitions outside of your core business to seek short term gains is a classic antipattern

colinrand 17 hours ago

I fully expect them at some point to 'experiment' with almost any knowledge/stem based industry. Some will prove so valuable that they don't just feedback the results into their RSI engines.

I expect to see a hedge fund of sorts being one they keep. Take out a large short position in a company and oopsies, somehow our agents got loose and reeked havoc on them.

Havoc 1 day ago

Bad argument.

Why go into the hamburger business when you think you've got an infinite profitability recipe on your hand potentially. The big AI houses have doubled down and quadrupled down on their core founding myth for better or worse.

The AI boom is a full send. Either this works in spectacular fashion or it blows in spectacular fashion.

  • JMiao 1 day ago

    who will be in the bread line if it blows

  • janalsncm 1 day ago

    The standard analogy is selling shovels, not hamburgers.

    OpenAI is selling people access to a tool to build things. OP is asking why they don’t just build the things themselves, which I believe is a fair question.

    • Havoc 1 day ago

      The bet here is that it's not selling shovels but rather magic.

      ...a dubious proposition except this time there is a small but real chance it may be actual magic

antoniuschan99 13 hours ago

They are selling picks and shovels in a gold rush.

The main consumerisation of their products are Dots or Duet. Which are similar to Meta Muse or Grokbot.

On the Enterprise-side Anthropic has partnered with Salesforce with Claudeforce.

arjie 1 day ago

Well, they've certainly moved up the application stack already. There is no doubt that they'll keep doing that while deploying services through deploy.co and ode.com.

Some 15 years ago people would say "Why would crypto miners even sell you hardware? Why not just keep it for themselves and mine the crypto?" and then it turned out that after you paid for a device you'd often get it slightly used with the cryptocurrency going to the hardware miner. The models are unbelievably good.

  • izecube 1 day ago

    really great analogy, it’s like selling shovels in a gold rush type of thing

pizza234 22 hours ago

There have been experiments, and all the models struggled/failed (to a degree). The consensus is that LLMs lack judgment (making good decisions under complex/difficult circumstances) and long-term autonomy.

In my personal expierience, LLMs (as of 2026) lack vision/creativity - they're (so) good at implementing bounded/set ideas, but they don't see the big picture/think out of the box.

  • oblio 22 hours ago

    > but they don't see the big picture/think out of the box.

    I know LLMs have some emergent properties. But at the the day they're regression/forecast machines. And those machines ultimately point to the mean, which is definitely in the box. Heck, it IS the box itself.

  • chopin 22 hours ago

    That'd be great CEO's, however.

hiccuphippo 15 hours ago

Probably because they don't want other businesses to lobby against them. They could have written the photoshop clone themselves, then Adobe would be after them. Better for them to sell the tokens and let others take the fall.

mentos 20 hours ago

I'd say the bitter lesson is that OpenAI will just absorb all of the services of 1000 companies in one ChatGPT app.

wingworks 14 hours ago

I see it more like the gold rush. OpenAI etc are selling the pickaxes.

Yes you can get make it big using LLMs, but it's still high risk, like starting any new company. It's lower risk to just sell the tools.

gofreddygo 1 day ago

reframed question - if their shovels are so good why dont they dig gold and sell gold themselves.

  • stingraycharles 1 day ago

    I thought NVidia was the one selling shovels here, not OpenAI.

    • besterman23 1 day ago

      This fits, if NVidia fully believed in the LLMs/AGI future, why would they waste their super valuable GPUs by selling them? Why not just make your own LLM with the advantage of being one of the few major compute providers?

      • tayo42 1 day ago

        There's some kind of skill needed in an organization to make those llms. Openai and anthropic were able too. The other llm creators, not really. There's no guarantee that Nvidia would be another leader and not end up like meta or xai's attempt

        • besterman23 1 day ago

          Deepseek claims to be making $38/gpu/hr on deepseek 4.1 flash, and I would say that’s probably marginally close to the frontier, so they don’t have to be as good as OpenAI/Anthropic. Even at half that revenue, NVidia makes back the cost of a b200 cluster in roughly half a year. (19*8*24*5*52 = 948,480)

          It’s estimated NVidia sold 4.5-5.2 million gpus in 2025 with total revenue numbers at about $130b.

          With this terrible math in mind, they could produce half of that and make substantially more money, basically an infinite money glitch.

          • antonvs 16 hours ago

            That Deepseek number doesn’t account for any costs, though. That’s the biggest barrier to the infinite money glitch - it relies on zero cost LLM creation and operation.

            • besterman23 14 hours ago

              Sure, but the dumb math winds up around $70b more a year in revenue per year with half their gpu output. Like it is actually kind of an absurd number if it’s true. They’re leaving essentially $30-40k on the board with each gpu they sell.

              Unless it costs more than that figure to make a near frontier model and serve it, I can’t see how it wouldn’t be a slam dunk after a two or three year period.

              They would even have extensive leg up in providing the most efficient inference on their own hardware.

              This is all sort of in jest, but my point is, if the gold is real and all it takes is the shovels and money to hire people to use them, then it’s a big question as to why the shovel maker isn’t capitalizing.

      • stingraycharles 1 day ago

        Yeah, but I also don't think it's that deep. E.g., by the same line of thinking, TSMC should be doing what Nvidia / Apple / AMD are doing, and ASML what TSMC is doing.

        NVidia is good at making the shovels, and sticks to that.

        • besterman23 1 day ago

          It’s not, but for fun I think that depends on if you see the models as just another technology or as a “country of geniuses in a datacenter”. The former means NVidia believes LLMs are fundamentally limited, and if that’s the case OpenAi and Anthropic are basically screwed as their core products become commodities.

      • imtringued 1 day ago

        Nvidia already does that, their models just aren't competitive.

        Google is doing it successfully to the point where they only let you rent their shovels and never let you buy them.

        • besterman23 19 hours ago

          What’s interesting about Google is, they don’t seem to care to be the best LLM either, and merely maintain comparability to the leading LLMs as they see fit. I think they realize their best position is to serve an LLM as a complement to their search function, and if people want a more LLM heavy experience they can have that as an alternative.

    • nemo44x 22 hours ago

      It’s shovels all the way down. Nvidea is selling shovels to frontier model labs who are selling shovels to AI companies who are selling shovels to actual businesses who have nicer power point presentations, a lot more dashboards, and some inference driven workflows.

  • magarnicle 1 day ago

    Gold is much more fungible than a business. 100 different businesses are much more unique than 100 different gold nuggets.

    The counter-argument is that the models might make business ideas just as fungible as anything else.

HarHarVeryFunny 21 hours ago

Same reason people sell get rich quick schemes, whether real-estate investing, online entrepreneurship, or whatever - it's easier to get paid telling people how to try to get rich than to use the technique yourself to get rich.

I doubt there are very many companies that an LLM could start/run outside of the obvious few like custom T-shirts.

generalizations 15 hours ago

The actual answer is that they are in fact planning to do this. Dario has already talked about being the 'last company' or so. It's on their radar and they will be taking a shot at it.

winddude 13 hours ago

They are, spinning up and acquiring, DeployCo, Orchestra Bio, io Products Inc that I know of. DeployCo will give them tons of data and expertise in many new verticals.

bjornsing 19 hours ago

If OpenAI jumped off the bandwagon and started 100 companies they’d be competing with everyone with an Anthropic subscription. Sure, they would get cheaper tokens, but would that be enough to win against the rest of the world? Doesn’t sound like a winning strategy to me.

threesmegiste 16 hours ago

If these models are so good, why aren't their desktop applications native?

starwxchen1 15 hours ago

I think run companies need people and ideas. And of course, who knows which of them can be profitable. So instead of run new companies, why not keep increasing current profitable business?

aristofun 19 hours ago

They already do.

100s companies are already just a wrapper around their models.

They trade a little profit margin for avoidng a mountain of risks each of those companies bear.

Eventually they will buy/kill most profitable and less risky of them (cash cows). But now they have their own problems to solve.

  • rimliu 19 hours ago

    And they are dropping like flies.

    • lifestyleguru 18 hours ago

      You know what's the easiest way to kill a fly? Close it in a room and go to sleep. When you wake up it'll be lying dead on the floor.

BerislavLopac 22 hours ago

Why don't the shovel-sellers hire a bunch of people to dig for gold, instead of just selling shovels?

  • neonnoodle 22 hours ago

    In this analogy, NVDIA would be the shovelmonger.

wewewedxfgdf 1 day ago

Well they ARE.

Except they're called products - you don't open a new company for every new product you make.

And you don't make 100 - you focus the resources you have to try to build the most impactful things you can.

recued 8 hours ago

eventually there will be no other 100 companies, when AI has enough storage to store all your data, query, reason and answer much faster, there will be no need for other softwares, and saas.

saidnooneever 20 hours ago

i would not be surprised if they have spinoffs and even a policy to faciliate that. especially perhaps since they have stuff like forward deployed engineers who will learn a great deal about this kinda stuff since they are deployed to fix the mess real companies make using AI. which gives them valuable real world experience/insights in building products in the realworld, using AI. Those engineers might be candidates who will either take this upon themselves or be helped a bit.

that being said, those would be predomenantly software companies which is still only a small part of companies that exists... most arent even essential or needed atall..

throw20261022 1 day ago

Selling tokens in conjunction with a phone number or credit card yields signals for surveillance for intelligence agencies that can be tied to individuals. This keeps the firms relatively out of trouble with the federal government. This makes them too big to fail. Being subject to such surveillance is in fact is a strong reason for conscious individuals to seek to move away from them in the long term once the quality of competing AIs reaches a shared plateau.

They're doing the other thing too via numerous startup acquisitions.

chasd00 15 hours ago

OpenAI isn't starting 100 companies becauese they're focused on research and making their models better. There's only so many hours in a day..

Ampersander 17 hours ago

Also, why do OpenAI and Anthropic have employees? The Machine God is supposed to replace employees, especially programmers, yet these companies continue employ thousands of programmers.

  • pixl97 16 hours ago

    I mean, if it was good enough to do that, it already would have.

    We won't have that until we get continuous learning models, as the only thing we really see causing the big issues is how long it currently takes the models to train.

    Of course continuous learning models are a great way for shit to get wildly out of control.

    But looking at your history you're going to be disappointed in the future when LLMs don't fail and start taking over more and more of the world.

victorbjorklund 21 hours ago

Why does the farmer not start a bakery if their grains are so good? And so on. Silly argument.

  • ffritz 21 hours ago

    Because a farmer is not backed by basically unlimited compute and can not one-shot prompt a bread to be baked automatically.

  • jbs789 21 hours ago

    Vertical integration is not silly. But you do need to figure out what you’re really good at. And for some people (companies) vertical integration makes sense and for others it does not.

  • bunderbunder 21 hours ago

    It is silly, but it matches the spirit of the AI hype that these companies themselves have promulgated. Not many farmers have claimed that their wheat is so great it knows how to mill and bake itself into high quality French pastry.

    • phoghed 20 hours ago

      At this point we see way more complaining about alleged hype than we do real hype. Sam doesn’t even have to hype it anymore because there’s a million people who will do it for him just so they can complain about it.

      • bunderbunder 19 hours ago

        I wouldn’t call it “alleged” hype. Sam Altman said, with his own mouth, that GPT can just tell him how to make OpenAI profitable. People predicted based on this and other things that SaaS was over because why would you pay for anything when you can just vibecode it. Those kinds of ideas are exactly what drove so much of this massive investment in AI, and that is exactly why the farmer analogy is inapt.

        It’s also why the original question about why model vendors don’t just start their own companies remains pertinent. We had an historic IPO for an unprofitable AI company earlier this year. Another one is hypothetically coming soon, and a third got put on hold but is still waiting in the wings. All for valuations that are only possible because the hype is real and ongoing, and only sensible if the hype is also valid. In that context, asking questions about the ideas upon which these expectations of historic future profit for companies that are, to date, historically unprofitable isn’t just complaining. It’s basic due diligence.

  • Matl 21 hours ago

    Actually, farmers owning other businesses that use farm produce as input is not super uncommon.

cowlevel 11 hours ago

Most businesses lose money. They want to be on the hook for the profit, but not for the losses.

543686256 17 hours ago

This is an interesting question. It shows that current models are not yet good enough, and models need to be combined with business scenarios to deliver value.

waldrews 16 hours ago

The separate lines of business need much smaller human controlling teams now, but they still need a few responsible humans each, that will make sure the separate thread never creates a problem that bubbles up to become a drain on OpenAI's leadership's time and cognitive load, which should be reserved for their critical path. It's far less risky if those secondary businesses that aren't strategic to 'make and control the leading AI platform' are not OpenAI's responsibility.

ReDress 1 day ago

It's an interesting question, especially considering that reports keeps coming up of AI having engaged in activities that could demonstrate lack of good intent.

But, yeah and indeed, it probably takes more than just technical abilities to start a company.

thomasfromcdnjs 1 day ago

I think that the generative ui and self evolving databases per user is definitely coming, I think they are making this wager too. A lot of pieces of the ecosystem haven't been thought out fully yet and there is a shift in user experience e.g. a lot of people are more content with just using Dots then loading up apps and visuals, when they can just read what they needed to know.

Animats 13 hours ago

Give it a few years for some successes. The AI-run store in San Francisco isn't doing very well.

Noe2097 16 hours ago

I believe it is really not in their interest to do that. They would be harming the very ecosystem that pays them if they were to do that.

Jweb_Guru 17 hours ago

Because anything you can do easily with AI is by definition not valuable. I suppose if they really had a monopoly that would not be the case.

Kinrany 19 hours ago

This will happen once the models are good enough, though it will take some kind of cartel to prevent the public from doing the same or distilling the models.

canibal 12 hours ago

Who's to say they won't? It took Google quite a while to become Alphabet.

Ozzie_osman 18 hours ago

Build the technology and the platform. Let others figure out how to leverage. Pick and choose which of those verticals to do yourself.

Kind of like Amazon.

pessimizer 17 hours ago

Because they aren't very good.

If they were as good as they need to market them as, they'd hide them away and not let anybody use them without signing their entire lives away. Instead, they put them totally out there, cheap, to be distilled by competitors that they are clearly deathly afraid of.

It's the same reason that some people sell real estate courses instead of real estate.

I have yet to have someone tell me why I should be adjusting to unreadable code output by an LLM that is supposed to be smart enough to do anything, but is obviously not smart enough to write code that doesn't look like shit.

And for those weird rationalizations about why code actually should look like shit, not looking like shit is a minimum. I would really prefer that these things generated poetically Knuth-style Literate code that would not only be a pleasure to read, but reading it would be like taking a university course on how to write that program and programs similar to it.

Nah. Instead I hear that they choke on old comments that they left in code and reinsert bugs. That they ignore instructions. That they add weird assumptions to your carefully worded prompts (which are on their fifth iteration - do I need three exclamation points here?), act on those assumptions, then confuse their outputs for inputs. Sounds pretty dumb to me. That's why they're selling it to you.

jgord 12 hours ago

They could just use their frontier model to trade the stock market, right ?!??!!

nickabe 17 hours ago

Honestly, the simplest answer is that only like 20-30% of an actual company is the idea / the product. The rest is selling it. I think in areas where selling is adjacent to the selling they are doing now - then they are going to end up doing it.

Anything software related they will end up being "in", in some form or another. Why? They are already selling to enterprises and have their trust. The selling motion for Project Management software may be slightly different than Enterprise AI - but it's close enough to rhyme.

They will probably also end up in anything consulting related. Why? Well again most consulting comes from Enterprise or Government. They are already selling to both. Probably Enterprise moves away from Accenture / Deloitte / McKinsey towards Anthropic / OpenAI faster than Government - but still the point remains.

Selling plumbing services? Probably not.

dentemple 14 hours ago

Because it's better to sell the shovels, not to be the one digging with them.

cmblsss 23 hours ago

Because they want as many people interacting with their models as possible. It’s about training the models based on all these conversations people have with them as well as gathering as much data as possible. Creating a personalized profile and having top tier LLMs is a lot better than individual products in the long run as the individual products can still happen at a later point once they have the data and training

bawolff 12 hours ago

The real money in a gold rush is selling the shovels not the gold.

janalsncm 1 day ago

For what it’s worth, they are doing that in limited areas. For example the Figma/Claude design controversy.

But you are right, building a business is a lot more than building a product. It’s also a lot more than just name recognition because they have no shortage of that either.

OlivOnTech 16 hours ago

I guess competition would sell tokens and move faster than it takes to build a company

meerita 22 hours ago

Dario said that the objective of Anthropic is to become "the only company in the world". I think that answer your question.

  • antonvs 21 hours ago

    That quote is hearsay from Gavin Baker of Atreides. He said he heard it from “trusted sources”.

maxdo 22 hours ago

They just start hiring FDEs, a first step towards that.

And they already killed or make existence of many companies not viable , def 1000+ were killed

rgbrgb 1 day ago

In addition to what everyone’s saying about platform economics, the other big advantage of selling tokens to everyone rather than competing with them directly is that they get to see everyone’s tokens (and, with consent, train on them)

aryanthakor 23 hours ago

I think it's all about the harness more than the model itself, been using claude code with omp and it makes such a difference.

  • latentsea 23 hours ago

    Try it with Qwen2.5 then.

  • russx2 22 hours ago

    Can you elaborate? I've heard mixed opinions on pi/omp.

antaviana 1 day ago

Because they want to be a platform for others to thrive. You make a lot more money when you are a successful platform than when you are a hundred successful products. That’s why Apple never made an iPhone for dentists.

  • SugarReflex 1 day ago

    Giving strong "if my grandmother had wheels she would have been a bike" vibes and I don't know why.

hackernudes 1 day ago

I've heard this argument for AGI or SI. If the model gets smart enough then they won't have to sell inference, they can make money by doing any valuable thing.

drivers99 17 hours ago

The word "shovel" shows up 38 times in the comments as I write this.

sharts 10 hours ago

If cars are so good, why walk or fly?

huhwha 17 hours ago

To paraphrase Justin Timberlake in The Social Network: why make a billion dollars when you could make a trillion?

OpenAI doesn't want to just be a big company; they want to control a new fundamental utility.

lowlevel 14 hours ago

They need you to show them how to do your job first.

tedsanders 15 hours ago

I work at OpenAI. The obvious answer is that the models are not presently good enough to start companies.

You could ask the same question about any supplier. If your CPUs are so good, why not assemble PCs? If your lumber is so good, why not build houses? If your vaccine is so good, why not start a chain of pharmacies? Empirically there seems to be benefits of specialization and focus that outweigh the benefits of conglomeration.

Knowing what customers want is crucial, and people who buy our tokens often understand their customers better than we could hope to. The are also opportunity costs. For every bit of effort we expend chasing a new vertical, that’s a bit of effort and focus subtracted from our core competency.

aaronrobinson 20 hours ago

It detracts from their core business and they’re struggling with money as it is.

matteoraso 15 hours ago

Anti-monopoly laws would make this very difficult.

iusewindows 17 hours ago

everyone saying why don't shovel companies sell shovels:

they aren't selling shovels. they are selling robots who can make and operate a shovel or any tool without food or wages. the promise is to replace all computer work. it is one tier higher.

the criticism is justified. they should be able to send agents online and build an online business or at the very least apps to put out on google play. they have uncensored models. unrestricted token budgets (no five hour limits) and smarter unreleased models.

jrflowers 1 day ago

Why would they try to run a real business when they can publish blogs about how spooky the product is and then live out the plot of the 1994 film Blank Check

alikatyc 1 day ago

Good point, instead of wasting their compute in solving 100 years old math problems.

Spoiler alert: it's a sarcasm

dude250711 1 day ago

Why don't they simply run a quantitative hedge fund on the side?

  • ex-aws-dude 1 day ago

    I mean it sounds stupid but I think its a fair question if you can spend 15 million and solve a millennium prize problem, what happens if you take the same resources and just aim the cannon at making money?

    • le-mark 20 hours ago

      I’ve pondered this a lot. I think it points to an underlying reality that being smarter or somehow more capable than the other firms isn’t sufficient. There are other unseen factors; data center collocation and fast connections certainly. But relationships and having been first movers in to a domain probably? Things that are impossible to know from the outside looking in.

      • MarkusQ 18 hours ago

        Or maybe...they just aren't actually "smarter or somehow more capable"?

        It seems like the more parsimonious explanation.

    • rohit89 16 hours ago

      I actually do think that something like this will be a service that they offer. There was some recent news that Lockheed Martin was collaborating with them on some problem. There are definitely use-cases where a company is willing to pay tens of millions for the solution/improvement of a problem.

  • dingdongditchme 1 day ago

    Leopold Aschenbrenner tried this and got eaten by the wolves as far as I can tell...

dormento 19 hours ago

When you think about it, who's to say they did not?

ludicrousdispla 18 hours ago

frontier models are good because they can make stuff that is believable, but that doesn't mean the stuff they make is valuable.

mellosty 23 hours ago

Not everyone trust them.

HeavyStorm 1 day ago

Better to sell spades than mine for gold...

browningstreet 1 day ago

Starting a company is riskier than selling to companies who survived the “it’s hard to start a company” gauntlet.

mcv 20 hours ago

They're selling the shovels to the gold miners.

rkuodys 1 day ago

Wasn't spacex/x trying to do exactly that mid September?

happyash1 16 hours ago

I mean they already technically are cause they are expanding into biology research, math, etc etc.

But the real reason is you always sell shovels during a gold rush. That and AI can't really do marketing to automate everything yet.

Kiro 23 hours ago

Go to Show HN and a few years back and you will see that most products fail. It has never been about the software unless you're creating something truly novel. Good luck letting an LLM manage the sales pipeline and keeping that first big customer that your whole company relies on happy. Even if it could do it, that customer will demand full personal attention.

illwrks 20 hours ago

As the saying goes… the devil is in the details.

mikert89 1 day ago

Thats what they are doing, except with a unified model, not a seperate app for each one

bmitc 8 hours ago

It's a clear indication that the models aren't as good as they say, market, and hype up. The model companies also don't want to actually be responsible for anything. By building real products that interact with the real world, they then become responsible for those products' failures. But if they just sell tokens and say the models are "for entertainment purposes", then they get away without having any responsibility.

creaktive 20 hours ago

Models aren’t THAT good, after all.

haute_cuisine 1 day ago

If models are good, they should develop their own chips/memory.

Vaslo 8 hours ago

In big corps, there are endless projects that claim to deliver more than the “weighted average cost of capital” which is basically what we can do with our parked cash in the market (why invest in a low return project if you can make more money in the market?).

Even then we have lots of projects that claim to deliver incremental net profit. Why not just do them all?

The obvious answer is limited resources and risk. Those numbers are never real, and there are lots of costs you don’t think of.

Less obviously is gross margin %. If you begin to dilute your high margins just to make extra cash, your % dilutes and this is a bad thing. Your money should be working toward the most profitable thing per dollar invested.

Also, focus. If OpenAI has to focus on two rabbits, they won’t catch either (or 100 rabbits in this case). They have 1 thing they should be focused on, and all bets should lead to that road.

One exception is that you also need to invest in projects that aren’t profitable, like safety and regulation, etc. But I could still build a business case of how much profit we’d lose if a bunch of consumers got sick or hurt off x if I want to complete the exercise.

purpleidea 22 hours ago

They are nerfing the models for most of us plebs and will indeed offer more services. We're already seeing the start of layered services where you don't get to even access the model directly, such as the various security scanning tools.

They don't want the main actually powerful model out in public, but they do want to tack on extra cost for the same queries while also limiting what everyone can actually use the true frontier (internal) models for.

We see the same happening with the math work-- this research is done with internal models, not something the general public has access to. More will follow.

dubeye 21 hours ago

anthropic has record breaking revenue growth already, why complicate it

more users = more training data

  • Matl 20 hours ago

    They're very good at 'adjusting' revenue, who knows what the actual truth is.

randomNumber7 1 day ago

They wait and collect data from their future competitors first.

mindwok 1 day ago

First, two things can be true: the models can be amazingly good, and they can also be insufficient to run a company, at least now and maybe forever, because they are not "intelligent" in all the ways we are.

IMO the invention of AI is redefining what we think of as "intelligence". You would probably describe Albert Einstein as highly intelligent, and you'd probably also describe Bill Clinton as highly intelligent. Even before AI, you can easily look at that and see we aren't describing the same things even though we're using the same word. Einstein's intelligence is highly abstract, observational, mathematical. Clinton's is interpersonal, pursuasive, articulate, etc.

The AI we have today is extremely good at intellectual tasks like Einstein. It is not good at social intelligence and social agency like Clinton. Also, before you say that they can be really empathetic, persuasive, people are already socially dependent on them etc, that's not what I'm talking about. They are extremely knowledgeable about human socialising, but they cannot actually perform it. You could not set an AI out into the world to go and make a few friends.

I think the key moment will be if a single AI can get more than one person to care about what it has to say and what it's doing. Think about today how when someone tells you about their conversation with their AI agent, you probably roll your eyes because who cares, it's a highly individual experience.

Companies need a lot of this. They have to form relationships, become trusted amongst society, etc. AI cannot do this right now, and it's increasingly clear "intelligence" is not sufficient to do it, at least not in the way LLMs are intelligent. Maybe one day they will, but I'd imagine that will be another enormous leap in what AI even looks like akin to how ChatGPT was an enormous leap.

  • 4ff4 12 hours ago

    Intelligence of the human species follows financial rewards.

    Human intelligence is evolutionary.

    Not rocket science.

    Way back in the day people got rewarded for storing lots of information in the brain etc. Not anymore.

    We are primal - we do what we need to survive and thrive.

    We already know humans value other humans way more.

    Why are human-experienced based goods of much higher price? Why are short-form content created by humans treated as cheap/throw-away objects? Why are AI-generated goods treated as even cheaper?

    Come on man, this isn't rocket science. Surely?

    I also laugh really hard at people who think all jobs are going to disappear. I hope many people realise - the reason why many people strive to be managers is beacuse they want to feel powerful - aka they want people they are over-ruling and controlling. That is never going away. Ever.

Good4boothee 23 hours ago

Isn't this just moving goalposts? I remember people asking few months ago "if LLMs are so great at programing why we aren't seeing more aps". And latest Steam Next Fest was flooded by AI generated game demos.

The people who "don't know much about X but want to do X", use LLMs to bridge the gap. The barrier to entry still remains and is different in niches/industries. Why would OpenAI waste their time and money checking where LLM are already good enough, when other people will perform discovery and even pay them for that privilege?

  • willsmith72 23 hours ago

    not really, many people could confidently predict 2 years ago that AI was going to be great at coding

    I don't see any evidence that it can build a business

muzani 18 hours ago

They're valued at a trillion dollars faster than any other company in history. I think selling tokens as a strategy works.

They do have plenty of AI products too - RAG, embeddings, voice, companionship, image generation, video. They're not the best in most of these fields but it works well enough.

ChatGPT is also a very powerful platform that they haven't been able to fully leverage.

pembrook 21 hours ago

- no workflow-specific application will ever scale as fast as demand for generalized intelligence

- nobody knows how the market for workflow-specific applications will settle once AI fully penetrates the economy over the next 20 years and what will be left and what feature groupings make sense. Tons of money will be lost trying to figure this out

- applications that target specific workflows are already packed with competitors with a highly tailored distribution strategy for that market who you would need to beat, vs owning a fast growing new category (LLMs)

- it’s very likely the real money will not be made by disrupting software (sub-2% of the economy), it will be made by disrupting other much larger industries

- everybody said the same thing about Google and yet Google quickly topped out as far as how many products they could execute well, now they can’t even stay competitive on AI, the larger the surface area of a company, the more diluted its focus and the more surface area where it can be disrupted

tonymet 11 hours ago

Why bother making companies or money? why not just take over every country and rule the world?

Why not just hack into the military, take over the strategic command and conquer everyone?

Using AI to generate companies to make fiat to buy stuff means you're not ambitious enough.

Retr0id 1 day ago

Selling tokens is what scales best right now.

dyauspitr 12 hours ago

They can. I’ve just built pretty much every app I use on a daily basis.

yieldcrv 12 hours ago

> if the frontier models are so good, why even sell them as your primary money maker?

there's a year old rumor around San Francisco that frontier lab employees are so expensive to poach because they trade options with unreleased models and infrastructure

it wasn't about the value derived to the company justifying these large packages. it is now. but there is also that other competing force.

tim333 20 hours ago

Because the models aren't so good yet?

When they've tried to get one to run a vending machine it seems to end in a mess usually.

They've tended to be gullible for one thing. People can say this is an emergency, transfer all the money to my account or WW3 will start and everyone dies and the models are not so good at calling out bs.

j45 13 hours ago

When asking, it can be discovered that too many of the groups doing AI work don't have a background in implementing software successfully to a measurable outcome (adoption).

Management Consultants are usually accountants, not technology people who too often analyzing and providing a report and strategy and as much as possible except implementation let alone delivering the outcome. Junior labor is more profitable than senior labor. It's easier to hire someone for advisory, then consultants, who then get contractors to bang it out and by then who knows what got lost in translation. For a good while, I worked in rescuing these types of projects.

The model providers are often rooted from being researchers so they also have likely not spent much time in industry, let alone so many different industries. This is why we can see posts by leading AI folks who are sincerely amazed by how models are being used in industry.

That B2B experience + operations is on a different level because it exists in people's heads and not in the models.

waffletower 13 hours ago

That might very well be one of their post-IPO strategies.

baud147258 16 hours ago

I mean Anthropic can't even build an app that remembers my 'Run on startup' configuration, so I don't really see frontiers models being good at building whole new products

elendilm 14 hours ago

You are asking all the right questions. The answer is obvious.

Many don't want to say it or admit it.

sashank_1509 15 hours ago

Every scaled company , say with hundreds of employees has built a moat of relationships and learnings that live in the minds of its leadership and key employees.

Can AGI figure that out. Maybe, but I think it is very likely that AGI will also have to fail in the real world, and then develop those learnings that those companies have done. There is no way to circumvent this computation, you need to do these steps to even know what the correct solution is. I like to think of it as playing chess. Intuition helps in directing exploration, but any agent, human or machine has to explore down a minimum number of paths before converging to the optimal move. There is no algorithm that can generate an optimal move without this search, P!=NP says something similar, exponential search can’t be done in polynomial speed.

Stephen wolfram says something similar, superintelligence, whatever cannot predict the output of the trillionth step of a cellular automate without calculating all the steps before it, there is a minimum amount of computation required, the problem is computationally irreducible below that.

So maybe in the future, with humanoid robots, AGI can decide to start creating a Walmart competitor. Then it will make a large number of mistakes and it needs to learn from, this could mean continual learning or maybe just memory in markdown files if that’s enough. It needs to hit all those failures quickly till it finally has something as efficient and capable as Walmart. And this is to just become a capable competitor, during this time you will keep burning money and to surpass Walmart, you have to do far better which is hard, how much more efficient can Walmart be, idk.

All to say, OAI starting its own company is a losing proposition, huge capital, unclear benefits, high risk. If OAI just provides AI to Walmart, they can make money immediately and Walmart can become more efficient by firing its human workers, which is the problem we are stumbling into.

gimlids 17 hours ago

yup, great point. the models are NOT that good! they’re not good enough to simply tell you which 100 companies to run and then run them. it’s actually all of us outside of OpenAI who have that critical potential to discover what the heck these tokens are good for anyway. and maybe they want to canabalize some of our businesses ultimately à la the Apple model. but yea the model just isn’t good enough. there still so much critical energy and action and discovery happening in all our meat brains.

Geste 1 day ago

Big if in your question.

gosub100 16 hours ago

Selling shovels is profitable even if there is no gold.

croes 16 hours ago

If the models are so good why should anybody buy the products of those companies instead of creating their own with the model?

That the crux of AI, if it’s so good it devalues the products it creates

deadbabe 21 hours ago

It’s obvious, it takes more than just code and domain expertise to run successful companies. You need relationships, supply chains, marketing, etc.

They will go broke running 100 companies unprofitably until they attain enough market share to be dominant in their respective fields.

Not feasible.

dspillett 23 hours ago

Switching to full cynicism mode:

You can't take over the world overnight with little money, even the billionaire class and their companies have limits past which the risk of going bust by overstretching is far too high.

Better to sell the AI services to individuals and smaller business entities, let them take all the risks to build those companies, and later consolidate by buying up the ones that are doing well.

--------

Slightly more grounded: the models aren't that good, at least not yet, despite what marketing would like you to believe.

nemo44x 22 hours ago

Their thesis is there won’t be companies when they achieve AGI. They are trying to fund that accomplishment by selling tokens to the companies they plan on making obsolete eventually. Essentially getting everyone to fund their own demise.

bitwize 22 hours ago

They are.

They're getting into finance and drug discovery now, probably because the profit numbers for selling tokens look pretty dismal over the long term, and investors are looking for a way to service all that debt.

And guess what: they've already distilled the alpha out of businesses who went all-in on AI, so they already have some business models ready to go. Your business models, if you are an executive at such a company.

0gs 19 hours ago

they ARE doing this?

mattmaroon 23 hours ago

“If owning a McDonald’s is so good, why sell franchises?”

ftchd 17 hours ago

Imagine Anthropic creating mobile and SAAS apps to make a buck.

Everyone would get scared for so many reasons

Rodmine 1 day ago

During a gold rush, sell shovels. They are investing heavily in in-house custom silicon, which is the shovel end of things. They could open more jewellery chains, but that is a very different kind of operation and it is in their interest to let others compete for that and use their resources on the shovel side of things.

nickphx 23 hours ago

because the nondeterministic black box of bullshit is incapable.

  • MarkusQ 18 hours ago

    Bingo, we have a winner!

Cameri 1 day ago

Do you really believe that inference is their only service? Come on.

dominotw 18 hours ago

Same reason it cannot write a top rated comment on this thread despite being a perfect prompt. Same reason why AI cant write a sales email.

Shit AI produces lacks any depth and meaning. On the surfaced it looks legit to amateurs typing prompts in an area they are not experts in.

  • MarkusQ 18 hours ago

    I find it interesting that this analog to Gell-Mann Amnesia is so strong, and likely results from the models having absorbed so much journalism and other internet content of similar quality. They seem brilliant in areas you're ignorant of, and rubbish on things you know well.

    It's amazingly hard for people to accept what that logically implies, whether they are thinking about journalists, politicians/celebrities, or LLMs.

    • dominotw 17 hours ago

      Yea thats why its so attractive to pointy haired manager types because from their pov it looks like its doing everything his underlings spend lot of time doing.

nater5000 16 hours ago

>if the frontier models are so good, why even sell them as your primary money maker?

First, none of these companies are really claiming that their models are so good that this would be a reasonable expectation. They do claim their models can support work across a lot of different industries and roles in order to make that work more efficient, but that's not the same as being a completely autonomous, end-to-end solution.

These companies do basically claim that, at some point, the "end-to-end" version of their models will exist. But until then, they need to survive long enough to be able to actually build such models.

>Couldn't OpenAI or Anthropic make a lot more money by just starting companies themselves that leverage the models and building their own products?

OpenAI and Anthropic are really good at operating AI services. They're likely not good at manufacturing shoes and serving burgers. Again, maybe one day their models will be so good that this won't be a factor, but for now, they need to really focus on what they're good at, otherwise they may be beaten by their competition and they won't exist long enough to create such models.

See: Competitive Advantage

On the same note, it's important to understand that everyone, including AI companies, deal with various capacity constraints. They don't have infinite compute, let alone infinite human attention to keep track of the necessary human-side of any of these businesses. So they're actually dealing with very finite and valuable resources. So would they rather expend those resources trying to build businesses with much more competition and much worse margins? Or focus all of their resources on being the best AI company which they believe will yield the best return on their investment? Again, maybe one day they'll have an AI, blah blah blah

See: Marginal Advantage

>Is selling tokens really the best strategy?

This is a, frankly, obtuse over simplification of what they're doing. Yes, they're selling tokens, but that's like saying all Nvidia does is sell computer parts. Sure, it's (somewhat) accurate, but it completely neglects the very valuable assets that these companies have: their IP.

OpenAI and Anthropic are valuable not because they run inference services; they're valuable because they're actively building SOTA AI services that are becoming increasing advanced. Those models are expected to be incorporated in a lot of different businesses, governments, and even individual's lives. So yes, they're just selling tokens on a technical level, but they're building very tight integrations which they expect will be so valuable to their consumers that they'll continue selling a lot of tokens at high premiums to the extent that they will effectively get a cut of profits across almost all industries and contexts, globally.

>Especially with commodification and prices declining wouldn't that indicate there is more money to be made on the application-side of the models rather than the utility side

Don't forget that you're not looking at their expected steady-state for these companies. If you're willing to believe them at face-value, Sam Altman and Dario Amodei believe that they'll eventually create an AI more capable than the collection of all humans on Earth. That'd be a very valuable asset to own as a business. At that point, they may not even be in the business of selling tokens; they may become some version of a consulting company that everyone, from businesses to governments, effectively must use otherwise they'll be at a disadvantage compared to those who do use it. Pushed to the extreme, they may literally ascend past the point of just being a business and could usher in a new economic system in which they're the center of all activity.

Or maybe they just end up selling tokens indefinitely. Who knows. Regardless, if you're looking at these companies as they are now and trying to extrapolate "linearly," then you are failing to understand the intentions of such high-growth tech companies. It'd be like looking at Amazon back when they first started and not understanding that Jeff Bezos' had a lot more planned than just selling books online.

shaolinspirit 21 hours ago

it would be called communism without sharing anything

salemh 1 day ago

Why aren't they vibe coding millions of dollars of licensing costs away?

Why Even Anthropic Can’t Vibe-Code Away Salesforce

https://www.salesforceben.com/why-even-anthropic-cant-vibe-c...

  • shagie 10 hours ago

    Hypothetically... they write a new Salesforce for themselves.

    ... and then Salesforce hits them with any number of patent claims. https://insights.greyb.com/salesforce-patents/

    One could argue if software patents are good or bad... they're still a fact of "those patents exist and protect functionality." If you're trying to copy the functionality feature for feature, you're likely to step on one.

    ... and then Salesforce layers get to find out how deep your pockets go for willful infringement.